Social Media

4 months ago

London, United Kingdom ghd hair Full time

Job Advert

**WHO ARE WE?**

Iconic British brand, ghd is a global leader in high end professional hair styling tools and the UK&I’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd Research and Development laboratories in Cambridge, ghd tools deliver safer heat styling for hair and have become an essential part of the daily lives of professional hair stylists and consumers globally.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day

**ABOUT THIS ROLE**

Reporting to the Social Media & Content Manager UK&I, the Social Media & Content Executive UK&I will be a social media fanatic and creative thinker who is enthusiastic and beauty obsessed, with a passion for storytelling.

The UK&I is the largest and most developed market for ghd and is a critical territory for the sustainability of the brand at a global level. The Social Media & Content Executive will support the day-to-day delivery of the UK&I social media strategy & ‘content factory,’ bringing to life our unique tone of voice across all channels.

**JOB ROLE AND RESPONSIBILITIES**

**Social Media**:

- Support the Social Media & Content Manager UK&I in activating UK&I social calendar.
- Support the Social Media & Content Manager UK&I on community management, collaborating with the customer service team, liking and commenting on tagged posts, monitoring, and responding to direct messages.
- Assist in running social media competitions; monitoring entries, contacting competition winners, and organising prize send-outs.
- Join the Social Media & Content Manager UK&I on calls with ghd’s global & international social media/content teams, taking notes and coordinating follow-up actions and requests.
- Organising social media assets ready for large send-outs to ghd’s international markets.

**Content**:

- Support the Social Media & Content Manager on the UK&I ‘content factory,’ creating UK&I specific content initiatives fit for purpose and utilised across all channels (including but not limited to owned, paid, CRM).
- Work with the Social Media & Content Manager UK&I to create content which ensures harmonious & consistent storytelling across channels, while bringing the brand TOV to life.
- Identify trending topics and work to create reactive content with content agency or design studio to create reactive content.
- Work with relevant agencies on varying content ideas and/or production as applicable.
- Join Social Media & Content Manager UK&I at events and shoots to capture appropriate content.

**Trends & Market Intelligence**:

- Be across social & content trends, algorithm changes, AI, and SEO updates.
- Monitor competitor activity & the luxury market on a regular basis, supporting the Social Media & Content Manager UK&I in summarising & sharing findings with the broader UK&I team.

**KPIs & Reporting**:

- Monitor monthly analytics for UK&I social media channels.
- Assist with UK&I social media weekly updates to wider teams.
- Support Social Media & Content Manager on post Campaign Analysis to enable sound recommendations on future investments.

**REQUIREMENTS**
- Social media & content savvy, with a creative mindset and affinity with premium/luxury, beauty, and trends.
- Self-motivated, passionate, empathetic individual with a positive attitude, “can do” approach and entrepreneurial growth and ‘anything is possible’ mindset.
- Resilient and agile to the dynamic nature of the ever-changing market and business needs.
- Strong organisational skills, an eye for detail and ability to multitask in a fast-paced environment.
- Enthusiastic, energetic outgoing, determined to win and a passion for social media, and all things hair.
- Good interpersonal skills coupled with an inclusive mindset, acting with transparency and integrity.
- Digitally native.
- Passionate about the ghd brand.
- UK&I based with the ability to travel to UK&I and ROI without restrictions.

**VALUES**

We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.
- Collaborative - We work together to create the extraordinary.
- Creative - We foster creativity & excellence to create value for our brands and business.
- Courageous - We are agile, entrepreneurial & we own our future.
- Connected - We stay connected and ensure we are always consumer first.
- Committed

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