Lead Generation Specialist

1 month ago

London, United Kingdom insendi Full time

We're looking for a new creative and innovative Lead Generation Specialist to join our team If you love inbound marketing strategies, and have a passion for education, this is the role for you.

***About you**

At insendi, we value soft skills over hard skills. To thrive in this role, you should be a structured, enthusiastic and creative person with a strong drive to achieve and exceed your goals. Your profile should include the following:

- Being proactive is an essential skill. We are a growing SaaS business, and that is reflected in the way we work. You will be expected and welcomed to come up with your own ideas to improve both what we do and how we do it.
- Being curious and willing to learn about new technology. Everyone at insendi is a platform expert
- Strong organization and time management skills.
- This position involves a lot of written communication, so excellent copywriting, editing and proofing skills are required.
- Attention to detail when updating data held in our CRM system (including information related to institutions and contacts).
- You are uninterested in making data-led decisions to best optimize marketing spending.
- You are a true team player. Knowledge sharing in the team is vital for process innovation and improvement.
- It’s highly beneficial if you have previous experience of SaaS inbound marketing strategies. Experience working with Hubspot is an extra plus.
- It’s good to have knowledge or interest in online education. You may have been an online learner previously.

**Your mission**

At insendi, you will work in the sales & marketing department, a team that works with prospective organisations across the world to create interest in our platform and services.

The main tasks you will assist the team with are:

- Oversight for all content marketing activities, from ideation and strategy to production and promotion.
- Coordinating social media by creating a schedule of exciting social media content to post via LinkedIn.
- Planning and attending events, conferences and webinars.
- Collating references and testimonials from current partners.
- Drafting success cases.
- Preparing award submissions.
- Implementing website adjustments.
- Directing queries received via website chat or requests for demos.
- Trialing new marketing approaches such as LinkedIn ads.
- Collaborating with Support and Partner Success teams to release product and roadmap announcements.
- Calculating ROI on marketing activities by analyzing information related to page views, click-through rates, and other consumption metrics can help determine value and discover opportunities for optimization.

**Our culture**

insendi offers a fast-moving and high learning work environment. You will be a part of a friendly, international team. In exchange for your experience, insendi will offer you an environment with plenty of opportunities to innovate. You will have the chance to influence and take a lot of ownership while working with an exciting product in an expansive company. We can offer:

- A flexible working environment
- Opportunities to travel
- A creative innovation-led culture
- Opportunities for personal & professional growth as the company develops

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