Comms and Campaign Advisor

2 weeks ago


Milton Keynes, United Kingdom BP Full time

**Job Title**: Comms and Campaign Advisor

**Job Location**: Milton Keynes, Central London (Hybrid)

**Contract Length**: 12 months

**Hours per day/week**: 7.5/37.5

Engagement via an umbrella company only

**Role Overview**:
This role will operate across all products, offers and services and all markets in ESA as required, acting as a tag for a number of markets, supporting the comms and campaign leads as the key point of contact for customer facing messaging.

This role will support the campaign briefing processes to identify the key insights to deliver business objectives through differentiated profitable communications. Using and sharing learnings and activations from across the globe:

- End to end above the line (ATL) comms campaigns both media and creative, including master creatives for all below the line (BTL) channels.
- Master creatives for headline promotions,
- Support for the marketing operations fleet team to execute brand guidelines into market specific executions.

Working alongside the C&C manager and C&C leads this role will work closely with agencies to build relationships within the global agency model and local sourcing of BTL, digital and translation agencies.
- Coordinating activity to generate campaigns
- Building close working relationships within ESA marketing and CVP&E
- Within the other comms and campaign team this role will identify ways of working that simplify and remove duplication, coordinating actions and activity to develop new ways of working
- Supporting other marketing areas within ESA as masters move to adapt and execution in the simplest most efficient way.

**What you will do**:
Support the execution of the in-year comms plans for markets operating within an agile flow to work system
Management of budgets for allocated campaigns, including invoice and payment process.
Act as the brand custodian to ensure all comms and campaigns are consistent and in line with brand standards
Direct interface with the brand and comms team in CVP&E for planning purposes
Localisation of any global brand guidelines across all COT and where required development of new campaign assets for lead markets across all comms channels
Own campaign media reporting and metrics for allocated campaigns
Ownership of digital assets management (DAM) tool maintenance, ensuring this toll is rigorously maintained and utilised for all allocated campaigns and tagged markets

**What you will have**:
3+ years in activating comms activity both media and creative development from brief to execution comms plan execution
Cross channel Experience including ATL, digital and point of sale
- with a channel neutral outlook
Experience working with agencies ideally creative and media
Experience in both B2B and B2C
Cross European country experience



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