Marketing Data

2 months ago


Preston, United Kingdom University of Central Lancashire Full time

The University of Central Lancashire (UCLan) is looking to appoint a Marketing Data & Analytics Officer who will enhance our operations by taking responsibility for the gathering and analysing of key data to help drive our marketing and student recruitment activities through accurate and insightful reporting.

We’re looking for an enthusiastic and motivated individual to be the driving force of all things data and statistics. You’ll be passionate at designing, developing, and deploying reporting solutions to support colleagues in tracking customer experience and performance metrics.

Digital is at the core of everything we do, so a deep understanding of various digital marketing platforms is key for this post-holder. Working closely with our paid media, web, customer service, CRM and market insight teams, this is a commercially focused role, aimed at delivering high level analysis and insight to grow overall business performance.

**Specifically, the successful post-holder will**:

- Act as the voice of the user, analysing data and driving user feedback into the website product roadmap.
- Be a logical thinker, able to explain complex information and analyses to a range of technical and non-technical stakeholders.
- Implement the appropriate tools to drive effective website and marketing performance (e.g. Google Analytics/GTM etc) and ensure the production of useful insight to drive student recruitment targets
- Produce a range of rich, clear and concise outputs, with context to the HE environment to support theories and trend analysis, providing stakeholders across the business with actionable insights, as and when they are needed
- Flexible and hybrid working schemes
- Discounted sports membership at our Sir Tom Finney Sports Centre
- Generous pension schemes and other benefits
- 30 days full time annual leave allowance plus Bank Holidays and additional discretionary days.
- Access to continued learning and development opportunities

UCLan strives to be equal, diverse and inclusive and a place where everyone has a positive sense of belonging.

Applicants need to meet all essential criteria on the person specification to be considered for interview. This position is based in Preston.

**School/Service: External Relations**

**Contract Type: Indefinite**

**Interview Date: To be confirmed


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