Digital Marketing Executive

2 weeks ago


Preston, United Kingdom Clayton Recruitment Full time

**Due to an exciting period of growth, our client, a professional services company based in Preston, is on the lookout for an ambitious and experienced Digital Marketing Executive to join their existing Marketing team.**
**Key responsibilities**:

- Develop and manage the content calendar and ensure that all content is consistent with the brand tone, voice, and guidelines.
- Collaborate with cross-functional teams to ensure alignment and integration with overall marketing initiatives and campaigns.
- Manage and analyse data from various digital channels to track campaign performance, identify trends, and make recommendations for optimisation.
- Plan and execute social media campaigns across various platforms to engage with target audiences and increase social media presence.
- Develop and maintain relationships with media outlets, and relevant publications to promote brand awareness and PR.
- Monitor industry trends and developments to stay up-to-date on digital marketing trends and best practices
- Work with Marketing Manager to optimise the company website and landing pages via SEO to improve search engine rankings, user experience, and lead generation.
- Collaborate with the team to develop digital marketing assets such as graphics, videos, and podcasts.

**Essential**:

- Experience with copy and content writing.
- 3+ years of experience in digital marketing and communications
- Strong knowledge of digital marketing tools, platforms, and analytics, including Google Analytics, SEMRush, Canva, Mailchimp and social media scheduling tools.
- Excellent written and verbal communication skills with the ability to craft compelling messages across various channels.
- Strong analytical skills with the ability to analyse data and make data-driven decisions.
- Ability to work independently as well as in a team in a fast-paced environment.
- Passion for digital marketing and communications and keeping up with industry trends.
- Attention to detail and high accuracy.
- Strong IT and technology skills.
- Excellent time and task management abilities and capability to prioritise work.
- Strong organisational skills and able to multitask.

**Desirable**:

- Experience in using Adobe Suite and/or Canva.
- Experience in using WordPress or other CMS.
- Interest in and experience of photography and video production
- Podcasting experience
If you have a passion for digital marketing, possess strong communication skills and a proven track record in executing successful digital marketing campaigns, we would like to hear from you



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