Marketing Executive
4 days ago
As Marketing Executive, you will be responsible for the creation and delivery of marketing strategy for a number of events and media brands, adapting each marketing strategy to individual industries and in line with the overall company brand and ethos.
**About us**: Forum Events and Media Group creates communities of procurement professionals and industry suppliers, synchronising businesses through our core offering of “meeting style” Forums and Summits.
Forum starts with the people and ends with the people, we strive to provide the best platform for career growth and development, our environment is positive, fun, and fast-paced. Our team love what they do and support each other to learn and develop new skills.
**About you**:You will need to be creative, confident, and self-driven with the ability to adapt and create new innovative content to drive event attendees and suppliers/sponsors
**Responsible for**:The creation and delivery of marketing event strategies for a portfolio of events and media brands
**Key responsibilities**
- Maintenance and adding new content for the FEL website and microsites to optimise its performance
- Delivery of 3rd party promotions and partnerships according to business objectives of driving events and or revenue and or awareness of the Forum brand and subsequent events
- Liaising with the relevant event managers and sales staff, to create all necessary specifications and marketing tools to help lead generation for all Forums and Summits
- Working with event and sales teams to plan successful campaigns based on past analytics
- Work across all brand and communications teams to make sure all campaign activity is both aligned and integrated
- Measure all marketing initiatives against pre-determined objectives and adapt as necessary on review of performance.
- Confidently liaising with clients/speakers verbally, in writing and in-person, to understand their content objectives and logistics
- Planning and organising marketing collateral for attendance at external events
**Skills Required**:
- Ability to create revenue-generating content to market events and media products
- Experience in event and/or exhibition marketing or similar business-related degree level
- Excellent communication and organization skills
- A creative approach with the ability to think outside the box and come up with innovative ideas and revenue-generating marketing projects
- The ability to work as a team, self-driven with the ability to work under pressure
- The confidence to ‘sell’ your ideas
- Attention to detail
- Good business sense and budgeting skills
- Company benefits
**Company benefits**
- Competitive salary
- Hybrid working
- Opportunity to travel and meet new people
- Regular team incentives/bonuses
- Company events and team building
- Career progression through our academy
- Casual dress
- Company pension
- Free parking/On-site parking
- Sick pay
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