Customer Marketing Coordinator

4 weeks ago

Cambridge, United Kingdom Redgate Software Ltd Full time

Overview:
**Role: Customer Marketing Coordinator**

**Reporting To: Head of Customer Marketing**

At Redgate our customers are at the heart of everything we do. When they succeed, we succeed, and the Customer Marketing Team is crucial in achieving this as we work to develop strategies to provide our customers with everything, they need to be successful and get real value from their Redgate products.

We’re looking for a marketing coordinator who is passionate about customer education and helping customers succeed. In this role you'll join a dynamic and collaborative team of driven marketers to nurture our customers from purchase to renewal.

Building and executing high impact educational content, you will aim to encourage adoption, retention, and loyalty within our customer base.

Redgate is the leading provider of software for businesses seeking to bring the benefits of DevOps to their database teams.
- Used by more than 800,000 individuals around the world, from small and medium sized businesses to 91% of companies in the Fortune 100.
- Headquartered in Cambridge, UK, one of Europe’s fastest-growing technology hubs (and one of the most beautiful cities in the world)
- A mature but high-growth business, we have over 480 colleagues in offices across Austin, Berlin, Brisbane and Pasadena - and we're scaling rapidly

**The role**:
You will:

- Coordinate the creation of online educational resources and events for customers, including program planning and execution, promotion, post-event follow-up, and performance analysis.
- Work with Customer Marketing Managers and peers globally across Customer Success, Sales, Marketing, and Product to understand customer needs and build a pipeline of content which addresses common trends and pain points at relevant stages of the customer journey.
- Define and implement monthly reporting for content programs and use the data to make recommendations of how to improve video and webinar content in line with company priorities
- Regularly review performance and relevance of existing content and use data to make recommendations whether to refresh, repurpose, keep, or delete. Secure agreement with stakeholders and implement
- Own and manage monthly Redgate newsletters, and ensure that the newsletters are supporting cross-functional initiatives
- Carry out internal and external research to better understand customers’ post-purchase training needs and industry best practices, to further improve our customer educational programs.
- Liaise and build strong relationships with internal and external experts to build a pool of credible and reliable presenters

**Your experience**:

- B2B marketing experience, ideally in the software industry.
- Experience in creating and managing content, running webinars or using online events platforms
- Strong analytical thinking and a data-driven mindset, with the ability to draw insights and act on findings.
- Experience of using Google Analytics to report on performance.
- A strong team player, able to build strong productive relationships, and work collaboratively with cross-functional teams.
- Experience using the following tools or similar will be a great advantage: Adobe Premiere Pro, WordPress, Marketo, Kaltura or other online events platform.
- Excellent attention to detail, time management and organizational skills, with a keen interest in prioritising workload and taking your own initiative.
- A passion for understanding customer needs and delivering an excellent customer experience.

**W**
**hat’s**
**the package?**
- Great benefits package
- Salary is £25,000 - £32,000 per annum, depending on experience.
- Flexible work time.
- Opportunity to learn & grow, through on the job mentoring and industry certifications.

At Redgate we recruit on a rolling basis, which means we carry on recruiting until we find the right person for the role. We tend to compare individuals to the role specification rather than to each other.

**_

**_We are an inclusive employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status._**

Achieving work-life balance has never been more important and so Redgate has adopted a flexible-hybrid model. This means that people will work flexibly with a blend of remote (home) and co-located (office) work, with teams having the flexibility to decide which location best suits the outcomes they need to deliver.

We generally see folks come into the office 2x a week. Office locations:

- Cambridge, UK _(headquarters)_
- Pasadena, CA
- Austin, TX _(AMER headquarters)_
- New York City, NY
- Berlin, Germany
- Brisbane, Australia

Where you work and how frequently you attend the office will depend on the nature of your role, the make-up of the team and the type of work that you need to do. A weekly visit to the office is likely for most people to support our collaborative culture and

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