Marketing Officer

3 weeks ago


Nottingham, United Kingdom MEDILINK MIDLANDS LTD Full time

**Marketing Officer Midlands region**
**Full time. Part time or job share will also be considered.**

**Full time salary £27-30k**
**Home based or hybrid with travel across the Midlands region and the East of England**

**25 days holiday + bank holidays (pro rata if part time) and birthday leave**
**Pension scheme, Life assurance cover and EAP**

Medilink Midlands Ltd is seeking to recruit a Marketing Officer to join the current highly skilled team based across the East and West Midlands.

Medilink Midlands is a membership organisation with over 20 years’ experience as the region’s specialist, not-for-profit provider of life sciences innovation and business support - leading the way as the Voice of Industry and facilitating cluster development and ecosystems to help businesses establish, develop, and grow. The Midlands is a world class region for the life science sector, and home to the largest number of MedTech businesses in the UK with a £1.6b annual regional contribution.

It is an exciting time to be working with and supporting such an impactful sector and we are delighted to be recruiting Marketing Officer, working in a fast-paced, busy environment, within a small, friendly team at Medilink Midlands. This role is specifically suited to an individual with digital marketing experience. As part of the Marketing Team, you will help to showcase the truly amazing work being undertaken by our network.

**Summary of responsibilities**:
Working with the Marketing Manager and wider teams to support the delivery of multi-channel marketing initiatives and campaigns that raise awareness of Medilink Midlands work, our membership, projects, and stakeholder partners.
- Ensuring all marketing activities adhere to brand guidelines and best practise.
- Delivery of all social media activities. (content creation & execution).
- Work with Marketing Manager on the preparation of written content including, membership spotlight articles, case studies, press releases for appropriate projects and membership.
- Update and maintain website content (e.g. news, case studies, membership), functionality and performance issues. Including creating new web pages where required.
- Ensure that the annual marketing planner is kept up-to-date and followed, amending and pivoting activity where required.
- Supporting with maintaining and updating internal presentations and documents.
- Lead on the delivery of video content across platforms (social media, website, YouTube).
- Ensure that all existing and new webpages are optimised appropriately for SEO, adjusting content and incorporated keywords where required.
- Produce quarterly social, web, CMS analytics.
- Support the membership team with membership communications.
- Support the events team with required collateral such as media packs, brand guidelines and quotes/imagery.

**Person specification**

**Essential**:

- Must have at least 2/3 years’ experience working in a similar role.
- Own Vehicle and willing to travel extensively across the Midlands region and East of England.
- Will be conscientious, very well organised, a systematic self-starter who has an eye for detail.
- Direct experience of using a range of marketing tools and techniques to support the delivery of successful marketing campaigns (e.g. LinkedIn, X, HooteSuite, Canva, Dot digital).
- Direct experience with content management system WordPress (Elementor).
- Excellent written skills and attention to detail.
- Able to work at pace, taking a positive approach to new challenges.
- Ability to organise, prioritise and deliver a demanding workload.
- A flexible and enthusiastic approach to work and ability to use own initiative.
- Excellent interpersonal skills to work in a complex multi-stakeholder environment.
- Able to support and identify continuous improvement of our marketing strategy and activities.
- Able to collaborate with the wider team and work independently.

**Preferred**:

- Ideally, would have worked within a small company environment where numerous projects/activities are undertaken simultaneously.
- Experience / knowledge of the life sciences sector would be preferable but not essential.

For further details, or for an informal discussion, please contact either:
Initial online interviews (15 minutes) are likely to be held **26th March 2024** followed by an in-person interview at our Loughborough office on either the **9th or 10th April 2024** for those shortlisted to a second interview.

**Medilink Midlands Values**

Team Spirit. Client-Centric. Collaboration. Honesty. People. Resilience. Integrity. Accountability. Innovation. Agile Working. Creativity. Friendliness.

**Internal values voiced by the team**:

- “Working with the big players but supporting the micros”
- “An environment where curiosity is encouraged and respected”
- “Somewhere people are happy to work for and feel proud to be part of the organisation”
- “As advisers we help wherever and whenever we can”
- “Take ownership


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