Senior Attraction and Marketing Officer

4 weeks ago

Nottingham, United Kingdom Nottingham University Hospitals NHS Trust Full time

NHS AfC: Band 6

**Main area**
- Resourcing/Communications
- **Grade**
- NHS AfC: Band 6
- **Contract**
- Permanent
- **Hours**
- Full time - 37.5 hours per week
- **Job ref**
- 164-5096377**Site**
- City Campus
- **Town**
- Nottingham
- **Salary**
- £33,706 - £40,588 per annum
- **Salary period**
- Yearly
- **Closing**
- 29/03/2023 23:59Job overview

We have an exciting opportunity for an enthusiastic and creative individual to join our friendly Resourcing team as a Senior Attraction and Marketing Officer.

You will need to have experience of delivering effective attraction, marketing, social media communications and engagement that will lead to successful appointments to clinical, non-clinical and managerial posts here at Nottingham University Hospitals NHS Trust (NUH). You will also need to be confident using social media platforms and content management systems.

We’re looking for a highly skilled team player, who is happy to share ideas and work with us to create top quality, exciting and engaging content across our range of channels.

If this sounds like you then you then we would love to hear from you

Main duties of the job

You will play a lead role in developing and delivering attraction and marketing activity to support the Trust's recruitment strategy and promote the Trust as an employer of choice. Promoting the Trust as an inclusive, innovative and diverse place to work where staff feel appreciated, rewarded, and recognised for their contribution.

You will lead, project manage, develop, and deliver engaging and impactful marketing and attraction activity for various recruitment campaigns to defined target audiences, utilising data and market intelligence. The messages will have a strong and recognisable brand identity and clearly articulate the key messages and calls to action.

The role requires an ability to cultivate excellent working relationships across a Trust of 18,000+ staff, including the senior management team as well as a complex network of stakeholders.

Working for our organisation

We work flexibly across the week and currently undertake a mixture of home and office based (hybrid) across our Trust.

NUH not only strive to deliver excellence in patient care, you will also be part of an organisation who truly cares about our People. You will be given plenty of opportunities to grow and develop in your HR career including training and development throughout the year. You will have access to lots of other benefits, including:

- Generous holiday allowance,
- Access to the NHS pension scheme,
- Exciting range of exclusive staff wellbeing activities,
- Cycle to work scheme,
- NHS discounts and shopping vouchers,

We are happy to discuss working preferences with potential applicants.

Detailed job description and main responsibilities

In addition to the above summary please familiarise yourself with the full Job Description and Person Specification documents attached to this advert.

Person specification

**Qualifications**:
Essential criteria
- Educated to degree-level or demonstrable equivalent experience.
- Evidence of continuing professional development.

Desirable criteria
- Professional or postgraduate qualification in public relations, marketing or journalism.
- Qualifications or training in web development.

Experience

Essential criteria
- Significant previous experience working in a communications, public relations or marketing role.
- Experience of making the best use of technologies that support communications.
- Experience of working with the news media
- Good understanding of key issues facing the NHS.
- Experience of building effective networks including across organisational boundaries
- Ability to manage competing priorities and pressures for self and others in a challenging environment.
- Experience of developing and delivering comprehensive approaches to staff communication across a complex organisation.

Desirable criteria
- Experience of working for a large complex public sector organisation (either in house or as contracted support).
- Experience in events management.

Knowledge and Awareness

Essential criteria
- How the news media works.
- Web and digital communications technologies.
- Creative and innovative - developing novel solutions to problems and issues.
- High level of personal motivation and resilience.
- Recognises the limits of own authority within the role.
- Seeks and uses professional support appropriately.
- Understands the principle of confidentiality.
- Commitment to own personal development.

Desirable criteria
- Judgement and self awareness
- Knowledge of specific programmes such as SharePoint.

Skills and Abilities

Essential criteria
- Ability to write excellent news copy a social media content.
- Ability to interpret technical and complex information and translate into accessible communications for a range of audiences.
- Accuracy, attention to detail and proofreading skills.
- High level of skill in using web-based. communications, in

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