Community Engagement Lead
4 weeks ago
Company Description
We’re here to help the local community, providing care and support to allow individuals to lead fulfilled lives in safe & familiar surroundings where they feel most comfortable.
**Job Description**:
This role offers an exciting and rewarding opportunity to join Home Instead, a sustainably growing company in Hemel Hempstead.
Your responsibility is to liaise out and about in the community and with other local healthcare professionals to build relationships with referral sources via presentations, face to face contacts, phone calls, meetings, events and speaking engagements. You will spread the word on the fabulous work that Home Instead do, as well as promoting current opportunities for people who wish to join our lovely team as a Care Professional, helping to provide the best care to our clients. This would include regularly adding content to our social media and manage the PR covering local events that you create and attend and regular campaigns.
**Qualifications**:
Person Spec:
- Must be enthusiastic, dynamic and energetic and work on own initiative.
- Have relevant experience.
- Must have experience in preparing and managing promotional campaigns.
- Must have an understanding of marketing within local communities.
- Excellent communication skills, both customer facing and internal to teams, including the ability to listen and find key messages within a conversation.
- Excellent presentation skills both customer facing and internal to teams.
- IT Literate.
Additional Information
The Role:
- To build new relationships within the community
- Visits existing referral sources to maintain and grow partner relationship across our territory
- Working to agreed targets for community touchpoints
- Deliver promotional activities both face to face and virtually to increase awareness of Home Instead’s client services and employment opportunities in the local community
- Plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our unique care and community education activities such as dementia awareness.
- Continually deliver a message that reflects our mission, vision and values
- Plan and coordinate a schedule of activity across social media platforms that is engaging and supports local clubs we run
- Accurately track and record enquiries and use the information to manage and adjust strategy to optimise messaging and education in the community
- Manage own time effectively, prioritising critical tasks and adapt to the changing needs of the business and reacting to new needs or challenges in an effective manner.
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