Head of PR Interim Hyper-growth Enterprise Software

4 weeks ago

London, United Kingdom Harmonic Group Ltd Full time

**Head of Brand & PR (Interim) | Hyper-Growth Enterprise Software | EMEA (remote)**

Having gained global recognition for its high-quality innovative SaaS product, the business is looking to build on this success. With Revenue exceeding $100 million, a headcount of over 600+ people and an incredible value proposition, this company is deliveringsustained exponential growth in the next 12 months globally despite the challenging macroeconomic climate.

This role would best suit someone who would like to have a leading role in scaling a hyper-growth company. Alongside their global recognition, the company has a fantastic company culture with a strong set of company values at its core. There is a huge focuson collaboration and communication which has resulted in a very positive working environment where decisions are made with long-term horizons.

The headquarters is based in mainland Europe, and its office space supports the company culture to provide a beautiful work environment where creativity and people thrive, but this role is remote.

**Key stakeholders/teams for the role**:
CMO, product, product marketing, demand generation, customer success.

**Role**

PR/Comms - working alongside the Director Brand & PR and our global PR agency partner to activate our PR programme for 2023 Q1 & Q2
- Responsibilities will include managing review and approval process for PR story lines, releases, copy.
- Reporting/measurement
- Setting up PR campaigns in SFDC, coordinating UTMs and tracking with agency
- Managing approval process between agency, product, Director and CMO as needed
- Helping to manage our spokespeople programme
- Help to manage our joint customer marketing programme to utilise case studies and content for PR, website, social purposes.
- Blog - work with the website content/performance manager to align our blog topics to our core messaging and themes

**Social media**
- manage social calendar and feedback, approval of weekly social posts
- Contribute to creative ideas and innovation of our platforms and keep a pulse on what works well/what doesn't
- Manage the reporting and weekly reviews with agency and implement recommendations to grow our following and engagement
- Launch Instagram channel with agency

**Events**
- Support Director with our all All Hands event in March with what is needed from Brand and PR
- Support Director, Brand & PR to coordinate all events - virtual, in person and third party
- Work with Director on developing keynote and speaker content for events that aligns to our messaging house and core thought leadership topics and themes

**Ad-hoc**
- Support with launch of new products and comms around this
- Support with sales enablement initiatives and content
- Support with creating google slide templates for presentations, speaker opportunities
- Support with campaign set up and tracking in Salesforce

**Skills & Experience**
- 3+ years of B2B marketing/comms experience, preferably in SaaS/PaaS
- Experience developing and implementing integrated PR/Comms campaigns
- Experience managing agencies
- Experience managing website content (CMS), blog content and social channels, google analytics and social channel analytics.
- Experience managing events - virtual, in person, trade shows etc
- Experience reporting, measuring and optimising campaigns
- Excellent verbal, written, visual/presentation and communication skills
- Ability to work to tight deadlines and juggle multiple priorities
- Ability to work independently and with limited oversight to accomplish objectives and evaluate results
- Strong knowledge of marketing and comms best practices
- Preferred experience or understanding of content syndication and Paid PR sponsorship opportunities and advertorials.
- Experience with Salesforce
- Framer or CMS experience (no coding experience required)

**Day Rate**: £200 - £300

**Start date**: ASAP

**Location**: Remote

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