CRM Manager

2 months ago


Milton Keynes, United Kingdom Harnham Full time

**CRM MANAGER**

**£35,000 - £45,000**

**DUNSTABLE - HYBRID**

**THE COMPANY**

This market-leading hospitality brand is looking to further use its CRM to push growth across its multiple brands. As a CRM Manager, you will be an integral member of this process, and support the growth of the marketing function.

**THE ROLE**

As the CRM Manager your focus will be to build and develop the CRM strategy, specifically, you will have to:

- Develop and implement the marketing plan through CRM strategy, ensuring an omnichannel strategy and an understanding of the customer
- Identify areas for optimisation in the CRM process through segmentation and segmentation models
- Focus on customer loyalty, lifetime value, and churn, and how you can ensure that can you use data to provide insights

**YOUR SKILLS**
- Experience with multi-channel campaigns.
- Experience using a campaign management tool, Adobe Campaign, Salesforce
- Experience of Braze is ideal
- Great communicator and able to convey complicated technical terms in digestible language

**THE BENEFITS**

£35,000 - £45,000, hybrid working, flexible benefits, and access to the brand's service/product at a discounted price.

**HOW TO APPLY


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