Affiliate Insight Executive

3 weeks ago


Peterborough, United Kingdom Bauer Media Group Full time

**Job Introduction**:
**Our Team**:
The Affiliate team are leading Bauer’s investment in the monetisation of its web content via the exciting and increasingly important affiliate revenue channel. Responsible for the creation of new, and optimisation of existing content across several of Bauer’s most important sites including; Heatworld, Closer, Yours Mother & Baby, Parkers, MCN, and What’s the Best. The team are constantly exploring content and commercial strategies to maximise engagement and revenues. The editorial teams content strategy is service journalism; they continually source, research and review products that our audiences will be interested in buying. We look to support savvy shoppers with the best of everything from beauty products to wireless headphones and smart TVs to plant subscription boxes.

**The focus of your role**:
The Insight Analyst is a key part of the Affiliate team. Providing crucial support to the wider team, through thorough site insights, performance reports and optimisation recommendations to ensure we are hitting our KPI’s.

**Role Responsibility**:

- Provide and maintain regular affiliate reporting to internal and external stakeholders
- Provide meaning insight across our affiliate websites to inform optimisation and content strategy.
- Maintain and manage the tracking system for the Affiliate websites and all relevant channels
- To identify areas for development across our Affiliate content, websites and marketing
- Work closely with the product and editorial teams in implementing Affiliate site development projects, upgrades and maintenance

**What does a great job look like?**
- Monitor and analyse traffic, engagement, user behaviour and key conversion funnels and provide recommendations based on this insight for testing and UX improvements
- Manage weekly and monthly insights and performance reports and make recommendations for channel optimisation, ensuring all traffic and KPI’s are tracked accurately
- Provide meaningful and easily understood recommendations supported by data and insights.
- Work closely with marketing, editorial, SEO and senior management to ensure performance is measured accurately against targets to gain valuable insights to improve channel performance.
- Develop (along with the wider team) the websites & content strategies to deliver first class digital offerings
- Work with internal teams to ensure your strategies and enhancements to analytics and tracking are implemented correctly
- Maintain best practice across brands in order to improve our insights and analytical reporting.
- Maintain the Affiliate tracking management across websites and relevant channels
- Support the Affiliate team in order to increase overall conversion and revenue.
- General support of the websites with regards to development, traffic and marketing
- Time management
- Communication internally and externally
- Ability to manage multiple projects and work-streams
- Planning and Execution
- Excellence in Google Analytics, Excel & CMS tools

**Package Description**:
**Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.**
- 25 days holiday + bank holidays
- Discounted high street vouchers
- Internal Bauer Academy - Wide range of learning opportunities to support with your Career Development ((4) Bauer Media Group - Academy: Posts | LinkedIn)
- Opportunity to buy additional holiday
- Company pension
- Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
- Discounted subscriptions on Bauer publications (50%)
- Thrive initiatives - Wellbeing at Bauer

**Flexible Working**

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you.

We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

**About the Company**:
**About Bauer Media Group**

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion - to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine p



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