Social and Tiktok Executive

2 months ago


Manchester, United Kingdom LullaBellz Full time

Are you ready to take your passion for social media to the next level?

We’re looking for a super talented - social savvy individual who’s ready to take on the hair and beauty industry and make their mark on this super-fast paced social landscape

You will be working closely with our Head of Marketing & the Creative Director being at the forefront of our social media strategy, helping us engage with our audience like never before.

**Main Role Responsibilities**:

- Be the go-to contact within the business for all things social media
- Responsible for posting on all social media platforms to engage our current audience and bring in new audiences working heavily on the development of Instagram and TikTok.
- Create trending videos to keep in line with brand tone of voice and target all our customer personas.
- Working on a brand strategy to post and target a UK and US audience.
- Weekly and monthly analytical + Competitor analysis reporting, sharing insight and using information to guide social decisions.
- Working with our Content Executive and Influencer executive to brief in UGC content needed to stop that scroll
- Assistance in the creation, planning + brainstorming of feed posts and campaigns when rolling out new product launches.
- Create headlines, taglines, messaging statements, narratives, campaign copy, and clear CTAs to support marketing campaigns and product launches.
- Contribute to the overall marketing plan, strategy, and objectives in line with the business objectives.
- Understand and manage the use of AI to streamline captions and assist with content ideas.
- This role will be responsible alongside the Head of Brand for maintaining key partner relations with all major Social Media platforms (Meta, Snapchat, TikTok, Twitter and YouTube) to ensure cutting edge innovation and continuous improvement.
- Support the oversight of the Social Media budget as well as reporting, sharing detailed reports with senior stakeholders weekly, monthly, and quarterly, and track performance against KPI’s.

**Skills & qualifications**
- Super creative with an analytical mindset ready to flip that data into viral videos
- Ambitious, enthusiastic, driven, and self-motivated are essential assets required for this role.
- Energetic, passionate about the hair and beauty industry.
- A strategic thinker.
- Min 2 years professional experience in content.
- Problem solver by nature, always thinking how to grow and improve results.
- A good grasp of SEO best practices and eagerness to keep up with trends.
- The ability to contribute to the evolution of the brands tone and voice through content.
- Experience using SEO tools such as Google Analytics, Ahrefs, Semrush and Screaming Frog (or similar).
- Comfortable attending and participating in TikTok lives.
- Must have Right to Work in the UK.

**Additional role information**:
**Salary**: £22,000.00 - £25,000.00 per annum, DOE

**Hours**: 40 hours per week Monday to Friday with flexibility required

**Location**:Manchester - City Centre location with Hybrid working. WFH 2 days per week.

We are currently overhauling our company benefits however, you can currently enjoy:

- Casual dress
- Summer, Christmas, and other social events.
- Exceptional staff discounts
- Present on your birthday.



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