Media Insight Analyst

4 weeks ago

Manchester, United Kingdom The Candidate Ltd Full time

In this role you will be responsible for ensuring all available data and insight and key tools are being used to optimise the media planning process and feed the overall client view of Audience, Activation and Attribution.

Your key objective will be to support their clients and planning teams in collating and analysing a wide range of data sources to provide valuable insights to the business. These insights will be used to shape their media, marketing and product strategies,as well as driving strategic decisions based on business, campaign and audience objectives, for example, audience retention and acquisition.

You will be able to work with the core planning team to identify the key take-outs and actions across data sets and ensure that they are applied back into the campaign planning and delivery process.

**Responsibilities of the Media Insight Analyst**:

- You will work with clients to understand their core business level challenges and help identify appropriate solutions within the Systems Intelligence range of services.
- The role will be responsible for ensuring all available data and insight, and the tools provided by such, are being used to optimise and inform media planning and delivery.
- The primary concern should be to ensure that results and data are a central part of their planning process. As such, the role involves collating and analysing wide range of data sources to provide valuable insights to the business
- The role involves working closely with clients and all internal teams, thus a good understanding of marketing strategy and business concerns for both clients and the agency is desirable
- Using data from both internal and external sources you will take a lead role in building the view of Audience for your clients and ensuring key insights are fed back into the planning process.
- You will build understanding of the connection between media planning, data and technology set up in fuelling their understanding of Audience and be a key voice in shaping the approach across teams.
- You will take a lead role in delivering and evolving bespoke measurement frameworks for clients.
- You will work with the client and planning teams to identify key measurement questions and work with the wider teams including Attribution intelligence, Google Marketing Practice and Channel specialists to formulate the measurement approach/ set up andlearning plan.
- The measurement view may span business level approaches such as Market Mix Modelling, campaign level measurement such as Brand studies and channel level measurement e.g. reach and frequency, engagement KPIs or performance KPIs.

**About you**:

- Experience in the media/marketing industry - knowledge of digital channels/metrics and analytics would be an advantage, but this role will offer the opportunity to upskill in this area
- Marketing or analytical interest - you may be a media savvy analyst or a very analytically focused media planner
- The ability to convert analysis into real world actionable solutions
- Strong client facing skills, with the ability to explain complex analysis clearly and simply
- knowledge of Excel and PowerPoint
- Ambitious, determined, creative and self-motivated

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