Ypo - Head of Marketing and Digital

2 weeks ago

Wakefield, United Kingdom North Yorkshire County Council Full time

YPO - Head of Marketing and Digital

**Salary**: £70,072

Location: Wakefield / Flexible

Contract: Full-time / Permanent

Employer: YPO

Welcome, and thank you for your interest in learning more about YPO and this very exciting role.

This is a really exciting time to be joining us as we look to the future of YPO and to make sure we maximise the many opportunities to develop and grow our business.

We are looking for a leader who has a strong background in technical marketing and digital expertise coupled with the ability to communicate and influence at a senior level. This role will provide a fascinating blend of working strategically with leaders across YPO to help shape thinking, as well as managing teams and delivering on your own portfolio every day.

We believe this role will appeal to a strategic and forward thinking Marketing and Digital leader with strong people skills, who is able to form collaborative partnerships with many different stakeholders and who has the combined ability to nurture strong internal relationships at the same time as working effectively with external suppliers. You will be resilient, hardworking, and able to juggle and manage multiple priorities on a daily basis.

We are looking for somebody who can act as a trusted advisor to key stakeholders at Board level, and who can provide robust technical advice and expertise delivered with confidence.

As an aspiring and an ambitious leader this role will provide you with the opportunity to make a significant difference to both YPO and our member organisations, as well as a strong platform to enhance your own career. Whilst publicly owned we operate commercially, needing to be agile and fast paced enough to compete fully in a competitive market. Our size means that we are large enough to offer exposure to complex marketing and digital challenges and our unique operating model ensures that we are not tied up by bureaucracy and red tape.

Our resources and finances are well managed, and you will be welcomed by a friendly and hardworking team.

**About the role**

Reporting directly to the Commercial Director, this is a high-profile role which will require an experienced and confident individual who is comfortable with presenting at Board Level.

Working predominantly with our Education and Public Sector departments, this role will appeal to a dynamic individual who understands how public sector procurement operates and who has the ability to work in a consultative way with a variety of different stakeholders, both internally and externally. The post holder will be expert at working within sales and procurement environments and with key supplier partners to devise effective sales and marketing programmes that raise the organisation’s profile, drive revenue and deliver strong ROI.

The role will require experience of developing robust, reliable client profiling and market segmentation strategy; backed with a record of consistent and clear ROI measures that can be shared throughout the organisation. At the same time, experience of driving business in an ecommerce/digital environment and proven success with digital marketing initiatives are critical to the success of this role. The post holder will be expert at working within sales and procurement environments and with key supplier partners to devise effective sales and marketing programmes that raise the organisation’s profile, drive revenue and deliver strong ROI.

In brief the role will involve:

- Developing and leading marketing and digital strategies to support the delivery of a five-year business planning process to re-shape, innovate and drive YPO’s future across a wide range of products and services within Education and Public Sector.
- Developing clear channels of revenue return and ever improving ROI’s by delivering an expanding range of marketing activities whilst coaching and nurturing the marketing teams.
- Developing and implementing marketing plans across the business working in conjunction with the Head of Education Business and the Head of Public Sector to achieve growth in key areas, including retention and new business.
- Taking full responsibility for the mix of channel activity with a heavy commercial focus. This includes database development, literature and creative production, catalogue and innovations in direct mail, digital strategy and embedding this within the marketing team and the wider business.

**About YPO**

YPO provides procurement solutions for public sector organisations to set up or renew contracts for a wide range of services. Established in 1974 by a group of 13 local authorities, YPO is the UK’s largest public sector buying organisation which is still 100% publicly owned today.

YPO works closely with suppliers and collaborates with other public sector buying organisations to achieve efficiencies and value for money, returning all profits back into the heart of the public sector.

Through collaboration, YPO provides products and services

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