Eloqua Marketing Platform Product Owner

4 weeks ago

London, United Kingdom Informa Intelligence Full time

Company Description

Citeline, part of the PE backed Norstella group of market leading pharma solutions, is one of the world's leading providers of data and intelligence on clinical trials, drug treatments, medical devices and what's new in the regulatory and commercial landscape. Relying on us to deliver vital advantage when making critical R&D and commercial decisions, our customers come from over 3000 of the world’s leading pharmaceutical, contract research organizations (CROs), medical technology, biotechnology and healthcare service providers, including the top 10 global pharma and CROs.

From drug and device discovery and development to regulatory approval, and from product launch to lifecycle management, we provide the intelligence and insight to help our customers seize opportunities, mitigate risk and make business-critical decisions, faster. As the pharma and healthcare sector faces unparalleled upheaval, customers rely on our independent advice, enabling them to cut through the clutter and make sense of changing drug development, regulatory and competitive landscapes.

**Job Description**:
This role is responsible for the day-to-day management of the Eloqua platform including architecture, data management, routines and programmes, as well as overall administration. The role will also be responsible for the orchestration and enablement of the Eloqua marketing platform and associated apps and integrations. Bringing to life the capabilities working hand in hand with the marketing, sales ops, and business systems teams to support delivering the strategic initiatives and objectives for the business.

The person in this role will play a critical part in helping the teams to understand their end-to-end customer journeys utlising Eloqua, educating teams of mechanisms and tools that are available to help drive conversion through those journeys, optimising the key touchpoints within the funnel, and driving adoption and enablement of the vast capabilities available.

The individual will have a deep understanding of Eloqua, the martech stack and associated platforms that play a key role in supporting Marketing, and will be accountable for defining Eloqua roadmaps, cross platform initiatives, and usage within those platforms to deliver the desired results of the business stakeholders. Working closely with the Marketeers, this person will own an enablement plan to bring to life the adoption of capabilities and facilitate the successful outcome of implementing key initiatives aligned to the strategic focus areas. The crux of this role will be centered around Eloqua orchestration, architecture, and administration, driving operational efficiencies, better qualified Marketing leads with the ultimate goal of making marketing easier.

**Key responsibilities**:

- Responsible for the management and administration of the Eloqua platform ensuring usability, data quality, best practice in system architecture, and management of templates, lead scoring, CLS, and functional programmes
- Own the definition of the roadmaps for the Eloqua marketing automation platform and associated dependencies between other marketing platforms, working closely with business stakeholders and business systems
- Work closely with the business systems lead for development aligned to the roadmaps, delivery of initiatives and use cases as well as the core maintenance of the platforms
- Understand the business challenges and opportunities and build out plans to leverage platform capabilities to best meet the business needs from a marketing and sales funnel perspectives
- Working closely with the business systems, sales and marketing operations, and the marketing teams to create and deliver business cases to support investment in proposed new features and capabilities
- Drive the understanding of the end-to-end customer journey for the marketing teams, map out the customer journeys and associated platforms that play a part in these journeys form an automation perspective
- Work with the marketing teams to drive adoption and utilisation of Eloqua capabilities to support optimisation to improve the conversion and customer experience
- Work with the marketing teams and sales ops teams to help them track and understand marketing KPIs, platform metrics and ensure accuracy of reporting and metrics cross platform
- Drive optimal success and usage of the Eloqua marketing platform through owning the adoption plan and ongoing training and education of the marketing teams.
- In collaboration with the platform teams, create, make available, and maintain up-to-date and effective training for all users of the marketing platforms and systems
- Own and create a library of trusted foundational documentation related to marketing platforms viewable by all stakeholders and maintain this up-to-date library by ensuring the documentation gets updated consistently.
- Be available to marketing teams as a consultant to utilizing the tools, platforms, and data flowing thro

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