Walter Scott

Overview
Role Purpose
The purpose of this role is to develop and lead the firm’s overall marketing and communications’ efforts to drive measurable, quality outcomes for clients, prospects, employees and senior management.
Key Responsibilities
Own the WS brand and ensure there is a clear consistent brand voice and differentiation vs other firms in the market. Overall storytelling quality, tone of voice, and end-to-end development of marketing collateral.
Lead the ideation and production of an active pipeline of content delivered through various media, that reassures existing clients and engages/excites prospects.
Strategic delivery of marketing objectives that reassure existing clients and reaching and engaging new prospects - including assessing new channels and being clear on measuring their effectiveness.
To be a persuasive communicator, comfortable with collaborating with senior peers as well as with managing and mentoring direct reports
To work collaboratively with Client Service to achieve marketing objectives, including building up prospect leads
To work collaboratively with Distribution Partners and where appropriate actively lead to ensure best result for WS
To make sure client understanding is at the heart of all external communications and activity
Competencies
Client Focus - makes understanding clients needs/expectations a priority
Integrity - acting with the highest standards for our company, our employees and our clients
Teamwork - fostering collaboration and diversity to empower employees to build relationships and deliver insights
“Excellence” - setting the standard for leading-edge solutions, innovation and continuous improvement
Technical Skills and Knowledge
Demonstrable understanding of how brands work and role of different marcomms channels for business growth
Experience of creating content across different channels, best practise of CRM and digital media - owned, earned and paid.
Institutional Marketing Investment Management experience, ideally Global/US.
Experienced Leader of a Marketing and Communications team
Good understanding of regulations that impact Marketing and Communications and ensuring Compliance
Academic/Professional Qualifications
Educated to degree level or above, alongside evidence of continuing professional development

About Us
Established in 1983, Walter Scott is an investment management business built to deliver long-term success. We think of growth in decades and consider impact for generations, ignoring the volatility of the moment and the results of the day.

**Our portfolio management philosophy is tried and tested**: we focus solely on equity investments, holding stock only in high-quality, market-leading businesses that can generate sustainable growth for our clients. By keeping our strategy straightforward, we can go deeper in our research and further for our clients.
It’s an approach that begins and ends with doing the right thing. For the institutional clients we serve around the world - protecting and enhancing their assets. For our community - supporting causes with tangible outcomes for people in Edinburgh, and beyond. And for the 180 employees who make it all possible - fostering a close-knit culture, nurturing personal growth and offering truly rewarding careers.

**Employer Description**: