Social Media Lead

4 weeks ago

Manchester, United Kingdom JD Sports Full time

**About the wider Marketing team**

The marketing team are responsible for generating modern, fresh and culturally relevant omni channel marketing ideas. Bringing campaigns to life from conception to reality. Whether it be large scale global campaigns, the biggest celebrity collaborations or new store activations, the departments main priority is to create ideas through messaging, imagery and motion. We live and breathe our brand and commercial objectives by enticing, exciting and engaging our target consumer. Working amongst creatives who are responsible for the concepts behind iconic calendar events such as Christmas, Summer, Back to School and beyond.

We're looking for creative minded, delivery and performance focused individuals to join our inhouse team. You'll be working with a team of talented brand, campaign, social, and studio marketing experts. Working for JD across our brand portfolio including Nike, adidas, Puma, The North Face and Under Armour to name a few. This is an extremely exciting time to join our expanding in house marketing team.

**About JD Group**

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with over 60,000 colleagues and over 3,400 stores across several retail fascias in over 30 markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

**About the wider Marketing team**

The marketing team are responsible for generating modern, fresh and culturally relevant omni channel marketing ideas. Bringing campaigns to life from conception to reality. Whether it be large scale global campaigns, the biggest celebrity collaborations or new store activations, the departments main priority is to create ideas through messaging, imagery and motion. We live and breathe our brand and commercial objectives by enticing, exciting and engaging our target consumer. Working amongst creatives who are responsible for the concepts behind iconic calendar events such as Christmas, Summer, Back to School and beyond.

We're looking for creative minded, delivery and performance focused individuals to join our inhouse team. You'll be working with a team of talented brand, campaign, social, and studio marketing experts. Working for JD across our brand portfolio including Nike, adidas, Puma, The North Face and Under Armour to name a few. This is an extremely exciting time to join our expanding in house marketing team.

**About the role**

The purpose of this role is to define and execute best Social Media practise and strategy across all JD UK channels. This will include a data orientated approach combined with a creative mindset to optimise all organic and community content. You will work closely with JD's Head of Social and JD UK social media team to reach and engage consumers and grow our social media channels. You will be able to deliver on pre-determined KPIs at pace in a low-ego, collaborative and highly engaging manner. An expert knowledge of all main social media channels, community management, organic growth and content creation, as well as the ability to address continually changing business and market conditions. You will be one of the go to points of contact within JD for all things social media related, working closely with a diverse range of stakeholders and departments to make sure all projects are seamlessly delivered, creating high quality, multi-platform campaigns which drive brand awareness, footfall, traffic and conversion. Key partner relations must be maintained with all major social media platforms to ensure continual innovation and improvement across all accounts.

**What you will be responsible for**
- Ensure the continued growth & development of all JD UK social media channels including Instagram, Facebook, Twitter, TikTok, Snapchat and YouTube
- Develop strategies and campaign ideas that will improve content and channel performance
- Set social media KPIs in line with wider marketing objectives and goals
- Build close relationships with our client partners at social media platforms including Meta, Snapchat, TikTok, Twitter and YouTube
- Work closely with our JD UK Social Content Manager and Studio team to ensure the delivery of best-in-class content across all social media platforms
- Work closely with our JD UK Community Manager and social media team to drive community engagement, strengthen consumer connections and build loyalty through best-

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