Head of Marketing
2 days ago
Vital-Life are a health and wellbeing brand based in Lancashire. We manufacture and Paw Patrol Juice Drinks and Flavoured waters for children. We are now searching for a highly motivated and experienced Head of Marketing to join our team at our offices in our Blackburn Head Office.
You will be responsible for developing the marketing strategies for the businesses. You will be planning and leading on various projects and play a part in all parts of group marketing including product, digital, communications and creative. This role also involves the management of the businesses brand.
**Responsibilities**:
- Responsible for developing and delivering the marketing strategy
- Oversee all marketing and membership communications activity
- Be the key contact for outsourced marketing functions (PR agency, Social Media agency PPC)
- Prepare and manage monthly, quarterly, and annual budgets for the Marketing department
- Set, monitor and report on group goals
- Design branding, positioning, and pricing strategies
- Analyse consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of group objectives
**Requirements**:
- Previous experience of Head of Marketing or Senior Marketing Manager
- Proven record of devising and running successful marketing campaigns
- Strong knowledge of web analytics, Google Adwords, PPC
- Experienced in using CRM software
- Leadership skills with the ability to set and prioritise goals
- Analytical mind
- Degree or Level 4 CIM in Marketing or relevant field
- If you are a dedicated Head of Marketing looking for a fresh, exciting challenge please apply._
**Job Types**: Full-time, Permanent
**Job Types**: Full-time, Permanent
**Salary**: £45,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Company pension
- On-site parking
- Wellness programmes
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Blackburn, Lancashire: reliably commute or plan to relocate before starting work (required)
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