Head of Marketing Strategy

3 days ago


Blackburn, Blackburn with Darwen, United Kingdom Workonblockchain Full time

About Us: At Hippo Motor Group, we are a challenger brand in automotive retail with an ambitious growth plan. We take pride in delivering exceptional customer service and providing a seamless car buying experience for new and used vehicles.

We are seeking a talented Head of CRM to play a crucial role in driving owned growth in our new and used car retail segments through best-in-class, multi-stage B2C/D2C, and B2B marketing campaigns.

The Role:
  1. Develop, articulate, and execute a CRM strategy to nurture prospects and increase conversion rates for new customer acquisition and retention.
  2. Manage a CRM team that currently consists of one member, with the potential for growth under your direction, fostering a culture of collaboration, innovation, and excellence.
  3. Collaborate with various teams on ideation, content, asset requirements, and the successful launch of campaigns.
  4. Analyze and report on all CRM activities with a focus on targets that align with business goals.
  5. Own and manage all CRM channels, activating and creating appropriate campaign plans to target audiences.
  6. Leverage CRM tools and data analytics to gain customer insights and enhance the customer journey.
About You:
  • Proven experience in CRM channel leadership with a track record of driving growth.
  • Demonstrated expertise in lifetime customer value, prospect nurturing, lead generation, and eCommerce sales generation through CRM activities.
  • Proficient in articulating technical and digital requirements to enhance CRM.
  • Excellent communication and interpersonal skills, capable of building strong relationships internally and externally.
What We Offer:

A competitive salary and benefits package, along with the opportunity to work with a dynamic and forward-thinking team in a rapidly growing organization. Our estimated salary range is £60,000 - £80,000 per annum, depending on experience.



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