Marketing and Communications Executive
4 days ago
MAC is a full-service global Contract Research Organisation (CRO). We also own a network of clinical research sites. Our mission is to serve with honesty and integrity to make an outstanding contribution to human health.
We are now seeking to appoint a Marketing Executive to join our busy marketing team and make a positive impact in a growing and progressive business. This will be a hybrid role, working from our Manchester site as and when required.
**KEY RESPONSIBILITIES**:
You will be responsible for writing engaging content for various purposes and working with influencers, agencies, and media organisations to push our messages out. You will need to assist with tracking and reporting, identify opportunities, and optimise campaigns.
You will support the Marketing and Content Manager with any marketing tasks and work with the Marketing Team and Patient Enrolment Team to achieve business KPI’s and ROI.
**KEY SKILLS, KNOWLEDGE AND QUALIFICATIONS REQUIRED**:
- Experience creating and managing organic social media campaigns and platforms, in line with performance objectives
- Experience creating and managing paid social media and Microsoft/Google campaigns, in line with performance objectives
- Experience using platforms/tools such as Facebook, Instagram, Twitter, LinkedIn, Youtube and TikTok
- Demonstrate an understanding and competency in social media marketing
- Keep up to date with new digital marketing developments and drive early adoption
- Maintain an awareness of participant recruitment issues and deadlines
- Have excellent organization and communication skills with the ability to multi-task and prioritise workloads
- Experience in using software such as Adobe Photoshop, Premiere Pro/After Effects (or similar), Canva
- Knowledge of lead generation and conversion principles
- Knowledge and understanding A/B testing
- Experience creating audience segments and developing targeted campaigns that deliver a targeted message and create affinity with the MAC brand/clinical trials
- Creative storyteller, able to write compelling content
- Be self-motivated, flexible, and adaptable
- Ability to work independently, without direct supervision and as part of a team
- Be innovative and creative, bring fresh ideas to the table
- Experience using social media automation software such as Sprout Social or Hootsuite
- Ability to support junior members of the team in their tasks, and help with their training and development
**DESIREABLE BUT NOT ESSENTIAL SKILLS/KNOWLEDGE**:
- Experience using Adobe Illustrator and InDesign
- Experience of shooting, editing, and creating graphics for video content (Youtube, social media)
- Knowledge of SEO and the best practices involved in making content optimised for SERP’s
- Knowledge and experience of Wordpress and optimising landing pages for lead generation
- Experience working with Influencers and their agents
- Knowledge and experience of more traditional marketing such as radio, out of home and TV.
This post is full time and will be based at our clinical site in Manchester City Centre (_travel to other MAC clinical sites for content/meetings, and remote working may be required from time to time_).
**BENEFITS**:
- Competitive salary
- Private health Insurance
- Development opportunities
- Free onsite parking
- 25 days annual leave plus bank holidays (increasing in increments to 30 days after 6 years long service)
- Your birthday off work
**Benefits**:
- On-site parking
- Private medical insurance
- Work from home
Schedule:
- 8 hour shift
Ability to commute/relocate:
- Manchester, M13 9NQ: reliably commute or plan to relocate before starting work (required)
**Experience**:
- PPC and Paid Social Media Advertising: 1 year (required)
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in Manchester, M13 9NQ
Reference ID: HR103
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