Head of Membership and Marketing
1 month ago
**Head of Membership and Marketing**
**Membership Organisation**
**1 Day Bromley Office, 4 Days Home**
**Basic Salary £45,000 with benefits include generous annual leave, favourable employers pension contribution, group life assurance scheme, long service award, medicash and TOTUM - employee discounts**
**Permanent, Full Time (open to flexible working requests for example compressed hours)**
Our client an established and reputable membership organisation is looking for a Head of Membership and Marketing to manage a team of 3.
**The Role of Head of Membership and Marketing**
To ensure membership organisation's strategic objectives are delivered through effective development, delivery and marketing of our membership benefits to support strong retention of current members and recruitment of new members.
Alongside this, to use membership organisation's communication channels and partners to promote the membership organisation's brand and its work; and to support the sales of membership, products and services so income targets are met, and member/customersatisfaction remains high.
**Key Duties**
Marketing and communications are regularly reviewed and, where necessary, adjusted to ensure agreed objectives are achieved.
Membership recruitment and retention
Products, services and suppliers
Finance, compliance and risk management
Leadership and organisational management
**Person Specification**
Educated to degree level or equivalent.
CIMA or similar diploma or qualified through experience
Evidence of continuing professional development/training in relevant area
3 years plus successful track record of managing and delivering marketing campaigns to ensure member recruitment; retention and merchandise income and engagement targets are met
Experience of success in using different marketing channels (including digital platforms) for marketing, sales and engagement
Experience of budget management including income and expenditure and target setting.
Experience of managing supply contracts effectively
Experience of working collaboratively to deliver key objectives in line with business strategy
Experience of marketing and communications within a digital context,
High level of website CMS experience
Experience of managing an integrated customer services function to achieve membership recruitment; retention and merchandise sales well as support
wider marketing activity
membershipbespoke is acting as recruitment business in relation to this role.
membershipbespoke remains the only specialist recruitment organisation in the UK, which offers a dedicated service tailored to the needs of Trade Associations, Unions, Professional and Regulatory Bodies.
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