Social Media Content Planner

4 months ago

Leeds, United Kingdom ASDA Full time

Job Advert

**About the Role**:
A critical part of the Content team, responsible for supporting in driving forward developing Asda's overall social media strategy and content outputs to drive brand awareness and customer engagement. Given the business focus on Social, this role will be responsible for working closely with our social and media teams and platform owners to build internal knowledge on social platforms and leading our roster of social media to develop and deliver best in class paid content to answer business needs and grow Asda's overall brand.

Supporting to educate internal teams on the social performance and WAGJLL to grow innovate Asda's social content.

**Key** Responsibilities**:

- Working with the Paid Social Content Manager and agencies to develop and implement a paid social content in line with the media strategy that meets ambitious growth and engagement targets across a variety of different campaigns
- Utilising your social expertise, knowledge across a breadth of different social platforms and performance metrics to drive forward Asda's paid social media to create best in class and innovative social content to reach and engage our customers
- The role will closely work with our internal Campaign team and our agencies (internal and external) to understand creative big idea and strategy, campaign development and principles and extend this idea into social content
- Driving content through agency and studio teams to meet key milestones and live dates
- Working closely with our Social team, Asda's Media team and platform owners to build knowledge of social media platforms, innovations, and trends to drive Asda's relevancy
- Ensure campaigns are measured and reported against agreed objectives and KPI's with insights and recommends taking into future campaigns and pull together and present back results through evaluations

**About You**
- You will have an agency or client background with 5+ years' experience managing projects related to social, media and or creative
- Strong knowledge across a variety of social media platforms and a view of what makes for effective and engaging content
- Ability to innovate and think outside the box
- Excellent communication and influencing skills
- Ability to challenge and inspire agencies
- Ability to land projects within reactive timescales

**Your Benefits**:
Alongside a competitive salary, you'll get lots of other great benefits too, including 10% off your Asda shopping, incentive schemes, a pension scheme, bonus scheme and discounts across a range of services and activities, from airport parking to theme parks and cinemas.

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