Head of Communications

2 months ago

London, United Kingdom DULWICH PICTURE GALLERY Full time

WORK WITH US

Head of Communications
12 month FTC
Job information pack
- Lead our communications team through a year of exciting change, including a major capital _
- project, brand refresh, and new website. Develop and champion the Gallery's brand while _
- overseeing marketing, press, and digital communications._

**OUTLINE**

Job Title: Head of Communications

wish to work part time)

Term: 12 months, maternity cover

Salary range: (Band E) £48,000-£52,000 dependent on experience

Department: Communications

Reports to: Deputy Director

Direct reports: PR and Marketing Manager, Digital Marketing Manager

Application deadline: Monday 8 April 2024

ABOUT THE GALLERY

Dulwich Picture Gallery is an internationally renowned art gallery and registered charity which has made
great art accessible for the public ever since it opened its doors and set the blueprint for museums in
1817. With an iconic collection of European masterpieces and a dynamic programme of exhibitions,
events, and community initiatives, we are passionate about engaging audiences and bringing art to life
within our vibrant and creative spaces.

THE ROLE

The Head of Communications will lead and give strategic direction to the Communications Department,
taking ultimate responsibility for all marketing and media relations activities within the Gallery. The post
will ensure effective and timely communication of the Gallery’s full programme implementing targeted
campaigns to engage audiences and drive attendance.

This is a hugely exciting opportunity for a communications expert as you will also oversee a brand
refresh and new website as well as strategic comms for the transformational capital project Open Art.
You will be supported by a team of four, supplemented by specialist design, digital and editorial
agencies and contractors.

ABOUT YOU

You will have a strong track record in communications and marketing, with experience in brand and
digital transformation, campaigns and audience expansion. A passion for the arts is essential. You will
be highly creative and collaborative, and an effective leader, with the ability to oversee multiple projects
and channels.

**KEY RESPONSIBILITIES**

Leadership
- Develop an ongoing communications strategy which supports the Gallery’s mission, aims

and objectives and delivers on the Gallery’s audience development and visitor targets
- Lead a team of four communications professionals
- Develop and maintain internal and external partnerships to maximise the reach and impact
- of the Gallery’s communications activities- Maintain effective team working across the Communications team and a sense of shared
- purpose with the wider teams and colleagues across the Gallery- Liaise closely with the Gallery’s Senior Leadership Team (SLT)
- Manage the communications budget, including budgets for specific campaigns. Ensure
- projects and campaigns are delivered to time and budget- Play an active role on the Gallery’s programming group, and support in forecasting visitor
- and future audience targets- Undertake staff reviews and manage staff performance

Strategic Communications
- Oversee communications strategy, plans and campaigns, using press, web, social media,

the widest possible audience and that priority audiences are targeted effectively
- With support from the PR Manager, and editor, ensure the smooth running of the Gallery’s

seasonal members’ magazine In View
- Develop new press and marketing strategies and identify opportunities to grow income
- Oversee the content, design and implementation of internal and external signage for the
- Gallery.- Contribute knowledge and research to inform strategic decisions for the organisation.

Brand Development and Management
- Lead and manage a brand refresh exercise for the Gallery, reflecting the organisation’s

mission, vision and shared idea and involving all key stakeholders
- Lead the communications strategy for Open Art - the Gallery’s transformational capital

project
- Work closely with the Head of Development to lead a public appeal for Open Art
- Working closely with the Digital Marketing Manager and selected agency, oversee the
- development of a new website- Once in place, manage and champion the Gallery’s brand
- Ensure the Gallery’s brand is reflected in all aspects of communication

CRM, Digital and Audience Research
- Oversee the Gallery’s Relationship Management strategy, with a large focus on the

forthcoming upgrade to Tessitura V16
- Ensure continued investment of time and money in the development of Tessitura
- Ensure the continued running of user and visitor research is in place including digital, using
- the Audience Agency and Tessitura Analytics.- Support the Digital Marketing Manager on the development and launch of a new website.
- Oversee the Gallery’s digital work, driving innovation and ensuring effective allocation of

budget and resources.

**PERSON SPECIFICATION**

Essential
- Significant experience in a seni

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