Head of Development

3 weeks ago

London, United Kingdom Premier Christian Communications Ltd Full time €60,000 - €65,000

Director of Brand Development
London 2 days a week and Home 3 days a week
CONTRACT: Permanent
Premier exists to help people encounter God through media.
The Director of Brand Development is responsible for the health, strength and directio n of the Premier brand family. You will enable Premier’s media brands to realise their full potential , in line with our strategic plan . By developing the core value proposition for each brand, rooted in our mission, combined with a clear understanding of the customer and routes to market, you will create and execute effective multi-channel marketing campaigns . You will ensure that each brand’s story is conveyed i n a considered, consistent, and compelling way that inspires others to engage. By owning the branding framework, you will e nsure our brand ’s essence resonates authentically with our internal teams and external stakeholders .
Defining brand Key Performance Indicators and linking these to the commercial success for the organisation.

~ Responsible for the development of brand strategies, including the proposition, positioning, guidelines, personas, target audience, and story.

~ Development and stewardship of Premier’s distinctive brand assets.

~ Work in a collaborative way , engaging internal stakeholders to ensure alignment, successful delivery and support for brand development plans.

~ You will ensure each brand is structured to deliver the maximum value to the audience and there is internal clarity for each brand’s value proposition .

~ Oversee the d evelop ment and execut ion of a n annual communication plan for each brand in line with the organisational strategy.

~ Create compelling brand stories and messaging platforms for all of Premier’s brands, evaluating impact and making adjustments to improve.

~ L ead re brand ing exercises , identifyi ng key opportunities, risks and challenges.

~ Ensure each brand has the right market insights . Collect knowledge through research, publications, audience feedback, surveys, etc.

~ Maintain knowledge of the needs and lifestyles within the Christian community . Understand media sector trends , share key points amongst internal stakeholders and propose responses to these trends.

~ Use insights to identify areas for development within our product rang e , working closely with the CEO and Content Executives. P ropose new consumer-led product propositions and opportunities for Premier brands.

~ Advise on fundamental shifts to brands that would lead to growth by reaching new markets and better serving existing audiences.

~ Create an events strategy for brand promotion at Christian events across the United Kingdom.

~ Create large-scale community campaigns to highlight issues of concern and engage the audience– e.g. sign a petition, commit to pray, complete a survey.

~ Oversee routine marketing campaigns executed by marketing staff to ensure quality, analysis and learning takes place.

~ Ensure all marketing campaigns and messaging align with brand strategies and act as the brand guardian.

~ Ensure fundraising messaging aligns with the overall brand strategy, working with the Head of Supporter Engagement .

~ Participate in quarterly strategic fundraising meetings bringing your expertise of brands, messaging, and audience to the conversation .

~ Lead and motivate a team of Marketing and Communications professionals, overseeing their development and performance .

Bachelor's degree in Marketing , Business, or a related field. A Master's degree would be desirable.

~ Minimum of 10 years' experience in brand management, marketing, or related roles with demonstrated success.

~ Proven experience in developing and implementing successful brand strategies.

~ Strong knowledge of market research and data analysis methods.

~ Strong understanding of trends within the Christian community.

~ Data driven decision-making experience.

~ Strong understanding of the breadth of the Christian community and an awareness of the diversity of churchmanship, denomination, and culture present .


Strategic Thinking: Ability to formulate effective brand strategies.

~ Project Management: Expertise in managing multiple projects simultaneously.

~ Creativity: Ability to create engaging brand narratives.

~ PERSONAL QUALITIES
~ Passionate about the Premier brand and eager to champion it in the United Kingdom and beyond.

~ The post-holder will work in a Christian environment and will deal with Christian organisations and Ministries for most of the time , therefore it will be nece ssary for the post-holder to have a Christian faith .


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