Senior Marketing Executive

2 weeks ago


London, United Kingdom Excel Recruitment Full time

This prestigious membership body is recruiting a Marketing Manager to take responsibility for maximising income and raising brand awareness. The post holder will ensure marketing strategy is supported by robust data gathering and analysis to provide meaningfulbusiness insights to be incorporated across a wide range of digital platforms.

**Key Responsibilities**:

- Lead on the continuing evolution of the organisation’s B2B and B2C marketing strategy and implement, taking in the full range of digital tools in order to maximise membership growth and increase income from a range of products.
- Create and further develop key marketing content and campaigns in line with lead generation and revenue targets.
- Undertake market research to ensure the suitability of product range and identify new opportunities.
- Outline annual targets to be met, liaising with other senior staff and providing reports to encourage engagement.
- Analyse web traffic data, and monitor SEO/SEM and other performance metrics to forecast trends and boost presence across websites.
- Support other, less-experienced members of the marketing team to be able to deliver marketing campaigns.
- Manage the budget and plan spend.

**Qualifications, Skills and Experience**:

- Educated to degree level or equivalent working experience.
- Demonstrable experience of strategic marketing, market development, and undertaking market research.
- Experience communicating with and presenting to senior-level stakeholders and policy-makers, including those in Government.
- Sophisticated content creation/copywriting skills.
- Data management and segmentation experience.
- Innovative approach to developing marketing campaigns.

**Salary and Details**:

- £35,000 per annum, plus discretionary annual bonus.
- Permanent, full-time role.
- Based in Central London, with provision for remote working.
- Strong pension scheme.
- 25 days' annual leave with the ability to buy/sell additional days.

If you are interested in this role and would like to know more about applying, please send your CV to Marcus today.



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