Senior Marketing Manager
2 weeks ago
We are looking for a Senior Marketing Manager - Marketplace Memberships, to join and support our growing team at a fast-growing agri-tech business. The role is remote-first but you will be required to make occasional trips to our hubs in Hampshire and central London.
**About Us**:
Founded in 2015 by farmers and developers, Hectare is a fast-growing agritech business with a team of 40 based all around the UK. The Hectare platform now powers some of farming';s fastest growing supply chains and marketplaces and has recently secured a round of funding, opening up exciting opportunities for future growth.
Over 100,000 UK farmers and agricultural businesses use our SellMyLivestock and Graindex marketplaces to trade livestock and crops digitally making farmers'; lives easier. This role will be dedicated to achieving growth of both marketplaces, with a particular emphasis on SellMyLivestock
The SellMyLivestock marketplace has recently transitioned from a free-to-use service to a freemium membership model. We are now looking for a hands-on Marketing Manager with extensive experience in memberships and subscriptions to help us achieve our growth ambitions at this exciting time for the business.
**About You**
- You should have 5+ years'; experience working with membership/subscription model marketing, with a proven track record in managing campaigns to grow, engage and retain membership profiles for an online business.
- You thrive working in a fast-paced environment
- You have good financial sense and budgeting skills, and are able to work with limited resources
- You take a data-driven approach to problem-solving.
- You are analytical and rigorous
**YOUR RESPONSIBILITIES**
- Lead and manage the planning and hands-on execution of marketing campaigns to create a clear sales pipeline of paid membership acquisition and retention.
- Drive performance to meet revenue targets for both SellMyLivestock and Graindex, as well as managing a modest marketing budget.
- Oversee all marketing activity through mainly non-paid marketing channels ensuring the right message at the right time in the right channels.
- This includes:
- Content marketing
- PR and communications
- Social strategy
- Building trust in the farming community with both buyers and sellers
- Data analysis
- Define and set goals, KPIs, forecasts and budgets for marketing across the two marketplaces.
- Share insights and learnings with the product team to influence product enhancements.
- Communicate the goals and progress of the marketing initiatives for both marketplace businesses to the rest of the team and report on the KPIs and ROI of your activities.
- Report in the interim to our General Manager of marketplaces until our Head of Marketing returns from maternity leave, and coach and manage one marketing executive.
**What Success Will Look Like**
- Working closely with sales, you will ensure membership revenue targets are met with minimal churn to deliver a profitable business within 12 months.
- Deliver and execute a coherent marketing and communication strategy that engages the farming community and builds trust for excellent customer retention.
- Ensure the marketplaces scale effectively through the rigorous focus on marketing automation and data analysis.
- Communication style is consistent and thoroughly understood throughout the organisation at every touchpoint.
**To Apply**
If this sounds like what you';d love to be doing, we can';t wait to hear from you. If you';re not sure that you exactly fit the above criteria, get in touch anyway. Ability and attitude is just as important as experience.
Come join our herd
**Location**: Flexible (Head office is Rowlands Castle, Havant, Hampshire)
**Salary**: £50,000 - £60,000 PA
**Contract Type**: Full Time, Permanent
**Benefits**: Company share options, 25 days holiday plus bank holidays. Pension, Access to employee perks that include discounts, online wellness classes and training course
You may have experience in following: Marketing Manager, Head of Marketing, Marketing Director
Marketing Account Manager, Campaign Account Manager, Senior Marketing Manager etc
Ref: 110106
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