Paid Social Manager

3 weeks ago

Acton, United Kingdom Zenith Global Full time

**Company Description**

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solvecomplex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

Publicis Media Luxe is looking for a new Account Manager within the Paid Social team, a rapidly growing and successful team of 50+ paid social experts. This newly opened role offers an opportunity to work on one of the businesses newest and most excitingglobal clients, helping to deliver excellence in paid social advertising across a wide range of global luxury brands and markets.

The core role of the Paid Social Account Manager is to devise and deliver best-in-class paid social strategies for LVMH. The Paid Social Account Manager will line manage a Paid Social Senior Account Executive and Account Executive to develop plans in linewith client strategy, oversee the successful execution of campaigns and ensure smooth running of accounts. They will engage with and build strong relationships with internal and external stakeholders to elevate our work, and will confidently challenge wherenecessary in order to deliver the best results possible.

The paid social remit for LVMH will include high profile campaigns and time sensitive activations, so good communication, excellent organisation and strong attention to detail are key. The Paid Social Account Manager will deliver on four key objectives:
1. Strategic Thought Leadership:

- Demonstrates thorough technical knowledge across all paid social platforms including Meta platforms, Twitter, Snapchat, LinkedIn, Pinterest and TikTok, drives innovation and constantly refines strategic approach by executing test & learns, pitching andexecuting activity on new platforms, participating in alpha/beta tests, securing agency or category firsts.

2. Account Growth & Maturity:

- Grows and develops accounts, consistently improving results, increasing investment and diversifying platform/product adoption.

3. Team Management:

- Effectively manages client deliverables, developing techniques to appropriately prioritize and distribute workload and responsibilities across the team. Ensures client needs are met and seeks ways to improve efficiency through implementing new processesor tools.

4. Developing Direct Reports:

- Sets challenging and stretching tasks to grow the expertise and confidence of the Paid Social Senior Account Executive. Provides on the job training, constructs compelling development plans and holds frequent development discussions to inspire and motivateteam members.

KEY RESPONSIBILITIES
- Ensure client strategy is followed and day to day campaign planning is in line with business goals.
- Ensure activation of client activity across social platforms runs according to plan and free of errors.
- Ensure your team delivers a high standard of work across planning, reporting, optimization, communication, billing, reconciliation and all other tasks required as part of running the designated accounts.
- Clear and timely communication with clients and other members of the team, develop and maintain strong relationships with internal and external stakeholders: account planning teams, buying teams across all disciplines, clients, media owners and tech providers.
- Define and develop your team organizational approach, implement and develop efficient processes across the team to streamline tasks.
- Provide on-the-job training support for your team as well as opportunities for formal development and learning. Have one to one career development catch ups with direct reports and manage the goal setting and appraisal process.
- Champion best practice and produce case-study worthy work.
- Disseminate key platform updates to the rest of the team and actively contribute to cross-team initiatives.

**Qualifications**

WHO WE ARE LOOKING FOR

This is a fantastic opportunity for an ambitious and experienced paid social account manager to join a growing team, devising exciting paid social advertising campaigns for world-leading luxury brands.

PRE-REQUISITES FOR THE ROLE

Must Have
- Thorough knowledge and experience planning and activating large-scale brand and performance campaigns on Meta platforms, Twitter, LinkedIn, Pinterest, TikTok and Snapchat.
- Up to date professional certifications e.g. Facebook Blueprint Certified Buying Professional, Twitter Flight School and Snapchat Advertising Essentials.
- Ability to thrive under pressure and meet deadlines in a fast-paced environment.
- Direct client management experience, confident presentation skills and ability to engage a range of stakeholders.
- Solution driven and innovative mind-set to drive performance growth.
- Line management experience or experience managing an intern, with strong evidence of delegation, teamwork and problem-solving.
- Experience using Prisma (Media Ocean) and the Facebook integration.
- Advanced Excel skills.

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