Insight Analyst

4 weeks ago


London, United Kingdom EMR Full time

Working for a global FMCG this role will see you join an established and high-performing advanced analytics team. Reporting to the VP of analytics you will support the team with a range of consumer analysis.

This role would suit an analyst who is looking to work within a global remit, in a well-developed team where they will be developed, nurtured and work in a business that invests in professional development.

This role is based in central London and offers hybrid working.

**Responsibilities**
- Collect and analyse data coming from several digital data sources (conversations monitoring, web analytics, search data, sales data, media data, social media performances, etc.) and turn them into actionable insights for the marketing teams
- Leveraging data points to define audiences, decision journey, identify global and market trends delivering impactful solutions and measurable business value
- Support the global teams in the creation of consumers segments in the People Experience Platform and measure the results of the activations
- Prepare reports for the marketing community and leadership
- Liaise with key stakeholders to implement the omnichannel data framework translating multiple datasets into key strategic insights

**Qualifications**

Experience in digital research field for marketing activities including:

- Experience with data and analytics reporting
- Experience with digital data tools such as Brandwatch, Google Analytics, SEMRush, SimilarWeb, Global Web Index, Sprinklr or similar

**Salary £40,000 - £45,000**

**You must have full right to work in the UK


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