Brand Marketing Executive
3 weeks ago
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.
We're powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.
We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
**About the Division - THG Beauty Brands**
With an industry recognized portfolio of market leading beauty brands, we are accelerating our momentum to become the number one Health and Beauty retailer globally. With brands across multiple categories such as; Perricone MD, Illamasqua, ESPA, Christophe Robin and Grow Gorgeous we have people and their ambition, passion and unremitting determination at the heart of what we do - whether we are innovating our packaging, building disruptive ecommerce capabilities or creating a powerful brand campaign.
**Role Overview**:
Makeup junkie? Results driven and creative individual looking for a new challenge? We're hiring a Brand Marketing Executive to join the Colour Cosmetics Team. The Brand Marketing Executive is responsible for creating brand equity, awareness and delivering growth across one of our colour cosmetic brands Eyeko & Illamasqua. You would be responsible for briefing & delivery of brand marketing campaigns as well as generating ideas to meet sales and marketing objectives, help execute plans and report on campaign results. Excellent communication, organization and teamwork skills are essential for this role, as well as a passion for beauty.
**Responsibilities**:
- Contribute to the planning and delivery of exciting online/offline brand initiatives
- Brief and develop 360 brand campaign plans for seasonal activations, collaborating with external agencies from concept through to asset creation and execution.
- Own brand creative decisions for brand guidelines, brand bibles, brand stories, campaigns, and seasonal moments in line with colour cosmetic calendars.
- Analyze campaign performances post launch
- Work with the Senior Brand Manager to ensure regional retail marketing plans are in line with the marketing strategy and consumer.
- Brief, develop and execute VM across global accounts in line with market needs.
- Be the day-to-day contact for the B2B team
- Manage all marketing admin i.e. code creation, supplier set up, PO's/budgeting tracker, organizing presentations, assisting & presenting necessary brand decks.
**KPI's**:
- Global Brand Performance within category - including revenue, EBITDA, awareness & sentiment.
- Effective global 360 assets delivered within key timings to a high standard.
- Effective consolidation of the financial and commercial reporting for the portfolio.
- Create a fluid relationship with the Studio Team to provide a seamless process with quality outputs.
- Anticipating team needs and responding with effective and well-organized solutions.
- In touch with brand category, consumer and latest trends
**Role Requirements**:
- Creative
- Good knowledge of key marketing channels.
- Strong communication skills and ability to manage successful relationships with internal & external partners
- Ability to manage multiple projects simultaneously, working to deadlines
- Strong organizational skills and fine attention to detail
- Team player - able to collaborate across functions
- Pro-active and positive attitude
- Passion for Beauty
- Brand campaign experience - ideally
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