Digital Marketing Manager

2 weeks ago


Islington, United Kingdom Zelo Digital Recruitment Full time

**Digital Marketing Manager (Content Marketing)**

Job Summary:
As the Digital Marketing Manager with a strong background in content marketing, you will be responsible for overseeing all digital marketing campaigns, developing and executing content marketing strategies, and managing a team of content creators. You willalso be responsible for analyzing and reporting on the effectiveness of our digital marketing efforts, as well as identifying new opportunities for growth and optimization.

Key Responsibilities:

- Develop and execute content marketing strategies to increase brand awareness, drive traffic to our website, and generate leads
- Manage a team of content creators, providing guidance and feedback to ensure that all content is high-quality, engaging, and aligned with our brand voice and messaging
- Collaborate with the design team to create visually appealing and effective marketing materials
- Analyze and report on the effectiveness of our digital marketing campaigns, using data to inform future marketing strategies and tactics
- Stay up-to-date on industry trends and best practices in digital marketing and content marketing

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field
- 5+ years of experience in digital marketing, with a focus on content marketing
- Strong leadership skills, with the ability to manage a team and provide guidance and feedback to ensure high-quality work
- Excellent communication skills, both written and verbal
- Strong analytical skills, with the ability to interpret data and use it to inform marketing strategies
- Knowledge of marketing automation tools and CRMs
- Ability to work in a fast-paced, deadline-driven environment


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