CRM Campaign Builder

5 months ago

Manchester, United Kingdom Coop Full time

**CRM Campaign Builder**
£35,000 - £45,000 plus excellent benefits (Work Level 6A)
1 x permanent and 1 x 15-month FTC available
Manchester city centre - hybrid working with once a month in the office

We’re looking for a CRM campaign builder to join us at Co-op and help us deliver commercial and community value through personalised products and communications. We’ve got ambitious plans to transform the way we use data and technology to connect with our customers and members - it’s never been a more exciting time to join us.

In this role, you’ll be joining a team that uses salesforce marketing cloud to continuously improve campaigns and processes. Everything we do is underpinned by robust data and great insights, and our aim is to make our customer engagement journeys more relevant and multi-channel across our multi-proposition business. If you’ve got CRM marketing experience and love communicating with a range of people, we can offer you a unique opportunity to learn huge amounts about CRM, develop your career, and make a genuine impact on our business.

**What you’ll do**
- develop targeting selections for personalised campaigns
- map and sequence contact journeys using salesforce journey builder
- design robust test and learn programmes
- perform pre and post campaign analytics
- work with project teams on the longer-term implementation of integrated multi-channel campaigns (mobile push app notifications, direct mail, and call centre contact) and preference centre participatory features in salesforce mobile and web studios
- build relationships and work closely with the wider Data & Insights and Membership teams, particularly analytics, BI and data engineering teams

**This role would suit people who have**
- previous experience using a CRM marketing platform (e.g. Salesforce Marketing Cloud, Emarsys, Responsys, Cheetah Digital, Braze, Adobe Experience Cloud or equivalent)
- knowledge of developing campaigns using HTML and/or SQL
- a good understanding of test and learn methodologies
- high attention to detail and a strong drive for quality assurance
- great team-working skills and the ability to co-operate with a range of teams, colleagues and third parties
- good communication skills, with the ability to influence partners at different levels of the business

**Why Co-op?**

Here you’ll do work that matters. We’re a commercial organisation with a purpose beyond profit, you’ll have an opportunity to help us build a stronger Co-op and stronger communities. You’ll also get a package that includes:

- competitive salary
- coaching, training, and support to help you develop
- pension with up to 10% employer contributions
- annual incentive scheme
- 28 days holiday plus bank holidays (rising to 32 in line with service)
- discounts on Co-op products and services

**Building an inclusive work environment**

We'll ask whether you’d like to be considered under the Disability Confident scheme when you apply.

If we invite you to take part in the recruitment process for any of our jobs, we’ll ask you if you need any reasonable adjustments to enable you to participate.

You can find out more about our recruitment process at jobs.coop.co.uk/apply-process.

You can find out more about the Disability Confident scheme and all our commitments to diversity and inclusion at colleagues.coop.co.uk/diversity-inclusion-and-wellbeing.

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