Marketing Manager
1 week ago
My client are a registered Charity in Exeter who aim to improve the lives of people in the local community.
The main purpose of this role is to lead and develop awareness of the many services delivered by the Charity among the media, policy makers and other stakeholders including the general public, whilst protecting and promoting their Brands. This role alsoprovides a clear channel for donations, and supports their fundraising campaigns in an engaging and innovative way.
**Main Duties & Responsibilities**:
1. Develop and deliver annual marketing and PR priorities and plan activity
2. Develop key messages and ensure that these are effectively communicated
3. Lead the media relations activity carrying out
- Planning media campaigns
- Drafting and distributing press releases and statements
- Seeking media coverage opportunities
- Establishing and maintaining links with key journalists
- Responding to press and media queries
- Media monitoring and responding
- Engaging with the team to ensure a regular library of up to date and relevant media worthy stories
- Keeping a record of coverage achieved
- Oversee the ‘tone’ by leading its social media activity
- Monitor communications and coverage
**Leadership & Management**
1.Participate in discussions about the long-term future and planning for marketing and PR service
2. To create and demonstrate a culture in the team of continuing improvement
3. To own the leadership message and act as it were your own
**Website**
1. Manage contract and relationship with Web Developer
2. Create and work to a Content Plan
3. Work closely with the BDM and Service leads to develop the above and website priorities
4. Create and implement a system to generate content from others in the Charity
**Social Media**
1. Oversee and manage content across all social media platforms
2. Ensure growth of social media and report regularly
3. Implement and work to a Social Media Plan
**Marketing & Branding**
1. Develop and maintain guidance on the main Charity
2. Lead on future rebranding work
3. Develop marketing materials for all services
4. Develop and carry out Strategic Marketing Plans for the services and contracts
5. Develop new approaches to marketing
6. To be a champion of the Charity’s brands
**Networking & Stakeholder Management**
1. Identify suitable networking opportunities
2. Identify key stakeholders and create strategy to engage with them
**Managing People & Resources**
1. Coordinate and performance manager outsourced support
2. Manage work to agreed budgets
3. Keep appropriate stock levels of appropriate marketing materials
**General**
1. To support Managers to meet requirements of contracts
2. Oversee the production of all published materials, hard copy or digital
3. To support the activities of the Charity
4. Any other reasonable duties required by the line manager
**Experience/Qualifications**
**Essential**
- Managing Comms and Marketing for a medium or large sized charity
- Managing internal Comms
- Managing multiple streams of work to deadlines
- Creating and implementing strategically planned work
- Creating Brand Guidelines and embedding across teams
**Desirable**
- Supervising staff
- Managing budgets
- Relevant Marketing Qualification
**Skills & Knowledge**
- Delivering successful fundraising campaigns
- Excellent time and attention skills
- User of Adobe Creative Suit
- Excellent IT skills including Microsoft
- Expert knowledge of modern marketing practice within charity sector
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