Marketing & Communications Officer

7 months ago

Croydon, United Kingdom Youth PWR Charity Full time

**About Youth PWR**
Youth PWR is a dynamic youth development and empowerment organisation consisting of **Youth PWR Charity**
(YPC) and **Youth PWR Network** (YPN), both set up to work with communities to engage, inspire and educate young people with a central commitment to empower the youth for constructive engagement and empowerment for a sustainable future.

The **Youth PWR Network** focuses on empowering young lives by using the supply chain of its independent urban culture and lifestyle magazine, PWR, to provide young people employment and training opportunities. In the production stage, we offer young creatives the opportunity to develop their skills and gain valuable work experience to enhance their employability prospects. In the sales and distribution stage, we support vulnerable young people by offering them sales training to improve their access to employment, with the aim of equipping them with the tools they need to become successful sales professionals.

Our vision is for a society where all young people are empowered to achieve their full potential and shape the future with power and confidence.

**Scope and purpose of the role**
This creative and fast-paced role is an excellent opportunity to build your marketing experience whilst working across a range of areas within a youth and creative media organisation.

We are looking for an ambitious and self-driven marketing professional with an understanding and passion for youth sector and social impact, who can use their skills to engage with audience to promote our programmes, membership, events and activities, as well as with the public and other relevant audiences to raise awareness and boost support for our work across our organisation.

The Marketing & Communications Officer will be responsible for implementing our marketing and communications activity on several different fronts through a variety of channels including website, newsletters, social media and events, in line with our marketing strategy. This will include generating content such as case studies, visual graphics and video, to be shared through both our owned and external channels. This will also include integrated marketing campaigns with a focus on membership engagement alongside promoting our online and face-to-face events to current and new audiences and generating content that is informed and shaped by our youth community.

This is a fantastic opportunity for someone with excellent communication and organisational skills and a passion and understanding for the youth sector, who is looking for an exciting new challenge to build their skills and gain a breadth of experience through impactful and rewarding projects in the charity sector, and keen to learn about marketing in the youth sector, career-related learning, and stakeholder engagement. We are looking for an agile worker, capable of absorbing key information quickly, as well as being confident in managing a wide-ranging workload to meet the multiplicity of projects and the high demand.

**Specific duties and responsibilities**
- **Digital communications**_
- Contribute to the development of Youth PWR’s communications plan, with a focus on forward
- planning, integrating all Youth PWR’s activities and driving the strategic objectives of the charity and social enterprise.
- Work with the team to maintain Youth PWR’s website including planning, creating, reviewing and regularly updating website with timely and interesting content that aligns with the organisation’s brand.
- Support the delivery of a strategic social media presence and undertake day-to-day management of Youth PWR’s social media channels and communication tools.
- **Membership engagement and stakeholder communications**_
- Develop a strong knowledge of Youth PWR’s activities, its membership base and the wider youth/charity sector.
- Plan and carry out day-to-day communications activity for Youth PWR’s offering and activities, with an emphasis on member engagement, retention and recruitment.
- Develop and issue stakeholder communications, collaboratively coordinating key assets including messaging, collateral and visuals, for specific projects delivered by the organisation.
- Draft or support press releases and news stories.
- Manage and create engaging regular newsletter campaigns for the charity’s multiple programmes and create analytics reports to improve future performance.
- **Content creation**_
- Write accurate, engaging and targeted copy for a range of audiences across a range of channels.
- Curate compelling organic social media content, including creating social media banners and videos using Canva.
- Support the design and production of marketing and communications materials (e.g. leaflets
- **Monitoring and evaluation**_
- Assist the evaluation of the organisation’s communications activities, recording and reporting on key analytics to internal and external stakeholders to demonstrate impact.
- Use insights from website, newslette

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