Marketing Effectiveness Analyst
2 weeks ago
**The opportunity**:
**Who we are**:
We have quickly become recognised as being one of the fastest-growing eCommerce companies in the world.
We are on a mission to provide 'the most transparent and fair-trading platform' for sellers, and a place where buyers can easily find what they need, every day. What sets OnBuy apart from other marketplaces is that we don't compete with our sellers, we don'tsell our own products and we don't have our own warehouses, which creates a more efficient business model that allows us to focus on the customer experience and helps us to reinforce trust in our sellers, and the platform itself.
**Your role will involve**:
- Providing new insight into the business to influence future marketing decisions
- Driving the understanding of current marketing performance and effectiveness by supporting with analysis and modelling
- Champion expertise on the customer and customer journeys to help shape future strategies and processes within marketing through attribution and other analytics
**Requirements**:
**We're looking for**:
- Strong Microsoft Excel knowledge
- MySQL / BigQuery experience
- Confident knowledge of Google Analytics
- Analytical Modelling experience with Python / R would be desirable
- Ability to tell a clear story to multi-level stakeholders in an engaging and simple manner
- Strong Marketing Effectiveness skills, such as: Customer Modelling / RFV (or RFM) / Web Analytics / Attribution / ROI Modelling
**Benefits**
The salary range on offer for this role is £40,000 - £50,000 per annum, depending on experience.
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