Job Description: Content Marketing Executive

2 weeks ago

Beeston, United Kingdom MIDFIX Full time

**Main Purpose of the Job**:
We’re looking for an all-star content manager to join our growing team as a key part of our content marketing initiatives across all digital platforms and formats. Your goal is singular and will be at the beating heart of our business - to help us drive qualified traffic, leads, and sales digitally by establishing our company as the No. 1 authority in the M&E sector.

Our content marketing executive must be a passionate brand storyteller with a journalist’s mindset, as well as an obsession for content performance, reporting, and analytics.

**Main Duties and Responsibilities**:

- At least two new articles per week
- Assist with the production of the daily social media copy
- Premium content production (ebooks, white papers, webinars)
- Ownership of all analytics and reporting for content marketing efforts.
- Creating landing pages and conversion opportunities for lead generation.
- Professional development and continued education in relevant areas (e.g., HubSpot certifications)

**Required Skills**:

- Bachelor's degree in English, journalism, public relations, or related communications field. Equivalent experience is also accepted.
- The role requires a combination of marketing and publishing mindsets, leading at all times with a customer-first mentality. In essence, you are the company storyteller and must be empathetic toward the pain points of the customer.
- Likable personality with incredible people skills and understands what makes people tick
- Organised and goal-oriented whilst continually thinking outside the box
- Past experience in journalism. Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience.
- Impeccable writing and editorial skills, with an outstanding command of the English language
- An understanding of common editorial style guides, e.g., AP Style, Chicago Manual of Style, etc.
- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
- A passion for new technology tools and usage of those tools within your own blogs and social media outreach.
- Clear articulation of the business goal behind the creation of a piece (or series) of content.
- Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
- Familiarity with principles of marketing.
- Needs to be continually learning the latest platforms, technology tools, and marketing solutions through partnerships.
- Able to screen out sales pitches and look for the relevant brand and customer story.
- Video editing skills/experience (desirable but not essential)

How success will be measured:
You will be measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects through the consistent development and deployment of content. Specific measurements of this criteria include:

- Measurable growth across organically sourced traffic and leads.
- Sales/revenue growth, with a clear connection between content and ROI.
- Support and empower the sales team with sales-enablement content they need to close deals faster.
- More qualified lead conversions as a result of the content being created.
- Marked increases in keyword rankings for relevant topics in search.
- Positive sentiment increases from prospects and customers alike.
- Growth in social media community and engagement.

The primary criteria for success are customer and employee affinity. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy.

**PLEASE SEND A COVER LETTER WITH YOUR APPLICATION**

**Job Type**: Permanent

**Salary**: £20,000.00-£30,000.00 per year

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

Application question(s):

- This is not a remote working job. Are you able to work from an office-based role in Beeston, Nottingham?

Work Location: In person

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