Senior UX Strategist

6 months ago

Manchester, United Kingdom Havas Lynx Group Full time

What if your expertise could help someone, somewhere, to live a better life?

Helping children living with juvenile idiopathic arthritis to communicate their pain, giving people with psoriasis their confidence back, shocking 2.3 million HCPs into taking action against second heart attacks to proving to the world that eczema isn’t a skin condition.

Havas Lynx Group is a creative communications agency dedicated to changing the way the world does healthcare communications for the better. We are committed to bringing about change. Change informed by experience, driven by innovation and proven in delivery. We work alongside healthcare professionals, patients, carers, and pharmaceutical brands to overcome the complex challenges of modern healthcare. Our work blends strategic insight and deep scientific understanding with creativity and digital innovation, delivering healthcare campaigns and solutions that really make a difference to people’s lives.

We’re a team of over 500+ people in Manchester and London, with a history of over 35 years and an ever-evolving future. You can get a feel for the #LYNXLife via YouTube, #LYNXLife playlist, Instagram, Facebook, LinkedIn and Twitter.

Everything this company achieves, every life it saves, every penny it makes, every policy it changes, every award it wins, is down to everyone that works here.

**Our Role**

As Senior UX Strategist you will lead on developing the overarching experience delivered by our leading-edge healthcare solutions, considering taxonomy, navigation, interaction design and business/user processes. You will lead on the experience definition and delivery for a wide range of products and services, fully aligned to the CX strategy and business objectives of the product or programme.

You will expertly leverage user-centred design methodologies to translate user needs, context of use, business objectives and technology capabilities in order to create a best-in-class experience for our target audiences, and oversee the delivery of these experiences by the broader UX team. You will continually work to develop not just your own skillset, but that of the broader UX function and cross-discipline team members across the agency and the wider Havas Lynx Group.

**What you can expect to be doing**:

- From day one you will lead on a series of experience-driven initiatives alongside the creative agency business units, gaining exposure to a broad range of varying experience-driven workstreams and working alongside differing disciplines throughout the project lifecycle. You will learn and develop key UX expertise that will build on your strong UX foundations.
- Have a full knowledge of the brands you work on and advocate for how UX strategy plays into bigger picture thinking within the CX and brand funnel
- Advocate for how optimised UX can improve business outcomes, being able to articulate the direct connection between the two
- Quickly assess and identify pain points and areas for improvement based on performance analytics and category understanding
- Recognise the wider brand architecture within which these user experiences operate and understand how to connect the dots
- Be the voice of the patient or HCP and understand how the experience should remain best-in-class at all times
- Articulate the value of a refined UX process throughout the tactical ideation and development stages of any programme of work
- Take a leading role in the implementation of participatory user testing activities within the project lifecycle in order to elicit meaningful insights that will inform product design.

**What we’d like to see from you**:

- Highly skilled, autonomous, works at greater depth. Developing supervision and management skills.
- Learning and understanding new categories quickly and comprehensively, inspiring confidence with internal teams and clients
- Demonstrate commercial acumen
- Ability to passionately sell in work - both internally and externally
- Proven line-management or mentoring capabilities
- Solutions-focused combined with intellectual curiosity and creativity
- Approachable yet authoritative, working effectively and collaboratively as part of a team

**What you can expect from us**

A supportive and challenging environment in which you will have the opportunity to learn, grow, and make an impact that matters. We put a huge investment into #LYNXLife and our #LXAcademy internal programmes. It’s a unique initiative that aims to reward hard work, reduce pressures, and ensure that we can all enjoy our time at Lynx. Our strategy is to build capabilities internally and inspire the best talent, so we can continue to deliver on our mission.

You can also expect a whole host of benefits, including:

- Hybrid Working
- Starting holiday allowance of 28 days annual leave + Bank Holidays, with increasing allowance connected to length of service
- Option to buy, carry or sell holidays
- Early Friday finish throughout the year
- Seasonal working hours
- Enhan

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