Senior Marketing Activation Executive Beauty Box

6 months ago

Manchester, United Kingdom THG Full time

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.

We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

**About LOOKFANTASTIC**

Lookfantastic is Europe's No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry.

We work with over 800 of the world's greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the Worlds No1 Online.

**About The Role**

As a Senior Marketing Activation Executive, you will play a crucial role in driving the success of our global beauty box subscription service/ limited edition service, by developing and executing strategic marketing campaigns. You will be responsible for creating and implementing activation plans to increase brand awareness, acquire new subscribers, and enhance customer engagement. This position requires a creative thinker with a strong understanding of beauty trends, consumer behaviour, and digital marketing channels.

**Key Responsibilities**:

- **Global Campaign Strategy and Execution**:

- Develop and implement global comprehensive marketing activation plans to drive subscription growth and retention.
- Implement A/B testing to refine and enhance campaign effectiveness for our subscription service and limited edition service.
- **Regular Reporting and Analysis**:

- Conduct regular reviews of activation plans and results, identifying areas for improvement and optimisation.
- **Creative and content collaboration**
- Collaborate with campaign and brand teams to develop visually appealing and engaging content/assets for each campaign to resonate with different target audiences.
- Collaborate with content teams to ensure compelling and on-brand content is executed across all marketing channels.
- **Competitor Research and Landscape**:

- Stay up-to-date with the competitive landscape, monitoring competitor marketing strategies, and identifying areas for differentiation.
- Conduct regular competitor analysis to understand market trends, pricing strategies, and promotional activities in various countries.
- **Marketing Calendar Ownership**:

- Key contact for the Global Marketing Beauty Box Calendar for both monthly subscriptions and Limited Editions.
- Develop and maintain a comprehensive marketing calendar outlining monthly activation plans and timelines for each region.
- Present the global marketing calendar on a weekly/monthly basis to key senior stakeholders.
- Ensure timely execution of all marketing initiatives, coordinating with cross-functional teams to meet deadlines and go live effectively.

**Qualifications**:

- Degree in Marketing, Business, or a related field.
- 1+ years of experience in beauty or subscription-based marketing roles.
- Proven track record of developing and executing successful marketing campaigns.
- Creative mindset with a passion for the beauty industry and staying updated on trends.
- Excellent communication and interpersonal skills.

**Benefits**
- Competitive Salary
- Company Pension Scheme - Matching up to 4%
- Enhanced Maternity and Paternity Policy
- Access to On-Site Doctor, Physio, Gym and Shop
- Commitment to Continued Learning and Development Through our Bespoke L&D Offering
- Exclusive Discounts off THG Brands
- Many More...

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