Charity Marketing Officer

3 months ago

Leicester, United Kingdom Royal Air Forces Association Full time

**SUPPORTER MARKETING OFFICER**

**Role Profile and Person Specification**

**Role**:
Supporter Marketing Officer (Legacy, & Membership)

**Responsible to**:
Supporter Marketing Manager

**Hours of work**:
37.5 hours per week

**Location category**:
Leicester with agile working practices in place

**Driver Status**:
Permitted Driver

**Main purpose of the role**

The Supporter marketing (SM) officer is responsible for the planning and execution of supporter (Legacy enquirers/pledgers, In memory and member) acquisition and stewardship activities to maximise the profile of the Association and contribute to the overall fundraising objectives to grow sustainable income. The role will act as the day to day contact for legacy, in-memory and membership supporter marketing and forge strong relationships with key agencies and suppliers. The role reports to the Supporter Marketing Manager. In addition, the role will contribute to wider organisational marketing, communication and engagement planning and implementation, when required.

**Primary responsibilities**
- Co-ordinate and drive delivery of membership, legacy and in-memory acquisition and stewardship elements of a wider personalised supporter engagement programme, in order to achieve sustainable growth in income and engagement.
- Co-ordinate and drivedelivery of integrated channel-neutral supporter-centric acquisition campaigns, creating cost-effective leads and achieving successful conversion and maximising retention and satisfaction
- Co-ordinate day to day with agencies and suppliers plan and execute integrated activity, utilising their expertise to maximise value and success.
- Design and deliver legacy, in-memory and member activity to generate income, grow the supporter base and retain existing supporters, increasing LTV.
- Work closely with membership colleagues to understand priorities in order to design mutually-agreed activity deliverables specifically relating to renewals and recruitment activity.
- Work with the Customer Care team to ensure supporter experience opportunities are maximised and managed in line with the overall Engagement plan
- Liaise with Supporter Marketing Manager to ensure that marketing plans are de-conflicted and harmonised within the Association’s overall wider marketing, communication and fundraising plans.

**This role profile is intended to represent the core criteria of the role rather than providing an extensive list of tasks. In addition to the responsibilities listed above, all employees are required to observe the Association’s commitment to Health and Safety and Safeguarding as outlined in the Employees’ Health & Safety & Safeguarding Commitment.**

**Supporter Marketing Officer**

**Person Specification**

**Essential**

**Desirable**

**Education/**

**qualifications**
- Experience in fundraising, marketing or communications.
- Educated to degree level or equivalent relevant in fundraising, marketing or communications.

**Knowledge and Experience**
- Experience of working in a similar professional fundraising or marketing role.
- Experience of delivering campaigns or appeals.
- Working knowledge of applicable legislation and ethical codes of practice.
- Sound IT skills; proficient in Microsoft Office.
- Understanding of audiences.
- Experience working on membership marketing.
- Experience working across legacy and in-memory products.
- Professional experience in digital marketing /communications disciplines.

**Communication and Relationships**
- Able to understand the work of the Association within the wider charity and military context and to transform this information into engaging communications.
- Able to communicate with the highest standards of accuracy, fluency, grammar and expression (written and verbal).
- Able to impart information and key messages clearly, concisely and convincingly.
- Able to build strong relationships with suppliers, employees and external stakeholders.

**Decision Making and Problem Solving**
- Able to plan and execute a range of projects in parallel, organising key deliverables, balancing workloads and meet committed timescales.

**Information**

Able to respect confidentiality.

Experience of using CRM databases and automated communications functionality to plan and manage customer journeys.

**Financial & Physical Resources Responsibility**
- Able to monitor and track spend against particular campaign budgets.

**Physical/**

**Mental Effort**
- Able to work both independently and flexibly as part of a team.

**Working Conditions**
- May be required to occasionally work longer working days (including weekends), for which time off in lieu will be granted.

**Job Types**: Full-time, Permanent

**Salary**: £26,775.00-£28,184.00 per year

**Benefits**:

- Additional leave
- Bereavement leave
- Company events
- Cycle to work scheme
- Employee discount
- Enhanced maternity leave
- Enhanced paternity leave
- Flexitime
- Free flu jabs
- Free parking
- Life insurance
- On-site parki

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