Head of Media

2 weeks ago

London, United Kingdom Blue Pelican Full time

Category: Brand Marketing
- Type: Permanent
- Salary: £75,000 to £80,000 plus benefits
- Job Reference: 2234

Apply

**Head of Media - ATL**
**Salary** - £75,000 to £80,000 plus benefits
**Location** - London, near Kings Cross
**Working set up** - Hybrid - typically 50/50 home and office based.

What you’re going to be looking after is the media planning, strategy and buying for an international gaming company based out of London. It’s principally around a £20m ATL media budget that’s split across the UK, Canada and various EU regions.

You’ll be reporting to the Global CMO and working with a couple of big network agencies, one dealing with the UK and one which covers all international audiences. It’s a solo contributor position, responsible for ensuring the company is getting the most effective response from their media spend. So will be getting into the weeds of looking at effectiveness and measurement, as well as ensuring you’re keeping the agencies honest in pricing and operations.

You’ll also be looking at the media plans and strategies, based on each market, the audience and business objectives. With ATL campaigns being a mix of both brand building and direct response.

Bigger picture, you’ll be responsible for defining the company’s annual ATL media strategy for each specific market. Presenting this to the board tracked back to customer, business and commercial objectives.

You will also be working with country managers to support them in their local market delivery and evaluation of ATL marketing plans too.

You’ll have the support of an in-house marketing analyst who will provide you with data and insight. Looking at campaign evaluations, attribution and marketing effectiveness across all channels.

You’ll also be working with the UK based brand and comms team on the development of the brand media strategy for specific territories, in conjunction with the Global CMO.

In addition, there’s going to be opportunity to expand on this into sponsorship opportunities and activations in market too at a country level. Investigating and evaluating these opportunities as they arise, and working with relevant agencies to get the project opportunities off the ground and delivered.

**About the business**

Despite being a global organisation with diversified range of gaming options for customers. They’re not a large corporate and are reflective of being a much more agile, lean and dynamic environment.

Culturally they position themselves as the good guys of the industry, and ethics play strongly within their company values. It’s a creative environment too, which is also reflective of their product being centred around providing entertainment as well.

**Experience Needed**
- Can be from client or agency backgrounds with a good demonstrable mix of media planning, buying and media strategy
- Very good understanding of the ATL media landscape both in the UK and some experience dealing with international markets too
- Ideally have experience working with ecommerce businesses which reflect large volume transactional businesses, and direct to consumer markets
- Good knowledge of both brand and direct response media - so know how to not just plan and buy media for types, but also how to measure and optimise media performance to deliver brand and commercial results from campaigns
- Good knowledge of ATL measurement and reporting techniques
- Comfortable working in an agile, entrepreneurial environment which isn’t corporate

**Able to live and work in the UK unrestricted.**

**Want to Apply? Here’s how**:
Or, for a chat and more information please contact me on:
**Colin Doree**
Head of Recruitment, Data & CRM
Blue Pelican

**How to apply**:
If this position is of interest please send us your CV here, or you can call **Colin Doree** direct on to discuss this and other vacancies that may suit.

  • Head of Finance

    3 weeks ago

    London, United Kingdom United Media Full time

    And are you curious or passionate about finance? If so, you might be our Head of Finance. United Media focuses on building large scale industry media and conferences products in sectors such as insurance, HR, private equity, retail, etc. As of today, we have organically launched 8 media companies and acquired one (Insurtech Insights, Presidents Summit,...

  • Head of Social Media at United Media

    6 days ago

    London, United Kingdom United Media Full time

    Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about people? If so, you might be our next Head of Social Media. **About us** **What we offer you** As our Head...

  • Head of Finance at United Media

    3 weeks ago

    London, United Kingdom United Media Full time

    Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about finance? If so, you might be our Head of Finance. About us United Media focuses on building large scale...

  • Head of Finance at United Media

    3 weeks ago

    London, United Kingdom United Media Full time

    Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about finance? If so, you might be our Head of Finance. About us United Media focuses on building large scale...

  • Head of Finance at United Media

    6 days ago

    London, United Kingdom United Media Full time

    Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about finance? If so, you might be our Head of Finance. **About us** United Media focuses on building large scale...

  • Head of Finance at United Media

    2 days ago

    London, United Kingdom United Media Full time

    Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about finance? If so, you might be our Head of Finance. **About us** United Media focuses on building large scale...

  • Head of Recruitment at United Media

    7 days ago

    London, United Kingdom United Media Full time

    Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with motivated and extremely driven people? And are you curious or passionate about people? If so, you might be our next Head of Recruitment. **About us** United Media focuses on building large scale...

  • Head of Talent at United Media

    7 days ago

    London, United Kingdom United Media Full time

    Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with motivated and extremely driven people? And are you curious or passionate about people? If so, you might be our next Head of Talent **About us**: United Media focuses on building large scale...

  • Head of Conference Operations at United-media

    2 weeks ago

    London, United Kingdom United Media Full time

    Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about creating events? If so, you might be our Head of Conference Operations. **About us**: United Media focuses on...

  • Head of Conference Operations at United-media

    4 hours ago

    London, United Kingdom United Media Full time

    Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about creating events? If so, you might be our Head of Conference Operations. **About us**: United Media focuses on...

  • Head of Talent Acquisition at United Media

    7 days ago

    London, United Kingdom United Media Full time

    Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with motivated and extremely driven people? And are you curious or passionate about people? If so, you might be our next Head of Talent Acquisition. **About us**: United Media focuses on building...

  • Head of Marketing at United Media

    6 days ago

    London, United Kingdom United Media Full time

    Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about people? If so, you might be our next Head of marketing. **About us** **What we offer you** As our Head of...

  • Head of Marketing at United Media

    2 days ago

    London, United Kingdom United Media Full time

    Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about people? If so, you might be our next Head of marketing. **About us** **What we offer you** As our Head of...

  • Head of Media Development

    3 weeks ago

    London, United Kingdom GFMD Women in Media Working Group Full time

    Thomson Reuters Foundation Thomson Reuters Foundation is seeking a highly organisedMedia Development Managerwith excellent management skills and knowledge of media development to support the Foundation’s Media Freedom team. The function of the team is to provide technical oversight to media development projects, develop new and innovative approaches...

  • Head of Content

    2 weeks ago

    London, United Kingdom Lipton Media Full time

    **Head of Content - Healthcare Events** **£50,000 - £60,000 + 20% Bonus** **Hybrid Working** **London** Industry leading events business seeks a highly talented Head of Content to work on research, production, and partnership engagement for a flagship Healthcare Portfolio You will be working in a positive, exciting environment within a fast-paced and...

  • Head of Press and Social Media

    5 days ago

    City of London, United Kingdom City of Westminster Full time

    **Head of Press and Social Media** **About City of Westminster** Westminster City Council is a world of extraordinary stories. Where innovative and open-minded people bring everything to the cause. Even expertise from surprising places. - Westminster is an amazing place. There are 250,000 diverse residents, over 50,000 vibrant and vital businesses and...

  • Head of Content

    3 weeks ago

    London, United Kingdom Lipton Media Full time

    **Head of Content - Healthcare Events** **£50,000 - £55,000 + 20% Bonus** **Hybrid Working** **London** Industry leading events business seeks a highly talented Head of Content to work on research, production, and partnership engagement for a flagship Healthcare Portfolio You will be working in a positive, exciting environment within a fast-paced and...

  • Social Media Editor

    6 days ago

    London, United Kingdom Bauer Media Group Full time

    **Job Introduction**: **The Focus of the Role**: Working with the Group Editor, Head of Content and Publisher you will develop and execute a coherent and successful social media strategy across heat & Closer and any umbrella brands and to drive additional commercial revenue. The Social Media editor should have oversight of all the brand’s output on social...

  • Media Sales Executive Remote Working

    4 days ago

    London, United Kingdom Rhotic Media Full time

    Financial Promoter is the wholly owned media brand of Rhotic Media and serves marketing professionals working at financial services companies across the UK. Several products operate under the FP brand, including a conference, an awards scheme, a magazine, a website and a weekly newsletter. There is also a engaged community on LinkedIn. Our annual...

  • Head of Media, Retail

    6 days ago

    London, United Kingdom NatWest Group Full time

    Marketing & Communications, Customer Head of Media, Retail - London, United Kingdom- Permanent- Full Time#R-00232272