Local Marketing Co-ordinator
5 months ago
**Job Purpose**:
The Local Marketing Co-Ordinator will be responsible for highlighting and co-ordinating local marketing opportunities and implementing and optimising local marketing strategies and plans while working closely with cross-function teams to support delivery against business KPIs.
Please note that this is a fixed term contract for 9 months.
**Key Accountabilities**:
- Develop a clear understanding of ODEON’s guests, brand propositions and estate segments. Including a detailed understanding of the local Midlands and NW England market.
- Build a strong awareness of the localised cinema estate and local guest journeys by conducting regular cinema visits. To include strong awareness of competitor estate and marketing.
- Highlight key opportunities for our cinemas within the region and assist in building localised marketing plans to support driving attendance, enhanced guest experience and additional revenue. Additionally highlighting opportunities for new initiatives and B2B opportunities.
- Collaborate with cross-functional teams and support in the development and end-to-end execution of local marketing campaigns for ODEON’s assets (pricing, brand, membership, film & premium large formats) to deliver against business KPIs.
- Champion brand/marketing excellence in cinemas, defining what good looks like. Coaching and guiding cinemas and operational stakeholders on best practice, our current branding and marketing strategies.
- Use local cinema performance data and audience insight to identify opportunities to drive attendance, guest experience and revenue
**Key Skills**:
- You are collaborative with strong communication skills. Able to make a persuasive, clear presentation of ideas; to convince others and gain acceptance of proposals or plans
- Strong commercial acumen and a passion for understanding guest drivers, needs and expectations
- Previous experience in marketing or a similar relevant role within the entertainment, retail, leisure or hospitality industries. You should have good awareness of the local landscape.
- Some understanding of formulating strategic plans and monitoring performance. With the ability to establish a systematic course of action to achieve an objective effectively and efficiently.
- A team player, leader and communicator who knows how to build and maintain relationships
- High energy, goal oriented, driven individual who is great at getting things done
- Able to demonstrate a high level of attention to detail, with a high degree of creative thinking and the ability to analyse and highlight opportunities and problems.
- You will have a full UK driving licence and able to travel to cinemas within the region.
**ODEON benefits**:
- Unlimited free cinema tickets for you, and 12 friends and family tickets every three months
- 40% discount on our food and drinks, including our in-cinema Costa Coffee stores
- Free access to our confidential Employee Assistance Programme - an online platform that offers advice and support on topics including finance, health, and mental wellbeing
- The opportunity to gain professional qualifications through our Bright Lights Apprenticeship scheme
- Fantastic career development opportunities across our cinemas and support offices
- Monthly rewards and recognition schemes
- Pension scheme
- Bonus scheme
At ODEON Cinemas Group, everyone is welcome. We make movies better by bringing all our incredible differences and our different ways of thinking together with our passion for cinema, to deliver inspiring entertainment experiences for our guests. We are all individuals, and we recognise that everyone brings something special to our team.
Starting from the moment you apply, Diversity, Equity and Inclusion is embedded into all parts of the colleague journey, and we welcome individuals from all backgrounds. We select colleagues based on merit and the passion they show for their role.
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