Marketing Executive

6 months ago

Belfast, United Kingdom Financial Times Full time

**About Us**
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It's the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It's a job that's never mattered more, and a career that can take you anywhere you want to go.

**Our commitment to diversity and inclusion in the workplace**
At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

**The Role / Position Overview**

As part of the wider fDi Intelligence team, this role forms part of the FT's B2B subscription marketing function and is tasked with implementing B2B marketing strategies for the fDi Intelligence portfolio, driving leads for these high-value subscription products and maintaining renewal rates.

**Key Responsibilities**
- Deliver our social media content strategy - includes promotion of events, speaking engagements, whitepapers, webinars, product features and content marketing.
- Help fulfil the brand's presence at internal and external events including organising workshops and exhibition stands at key global industry events to drive leads for subscriptions.
- Work with the research team (Belfast) to identify opportunities to showcase content and data trends and build brand reputation within relevant markets, in order to deliver our content marketing plan.
- Work effectively with the FT Brand & Design studio to produce marketing collateral and other required graphic designs for all marketing activity ensuring the brand guidelines are adhered to.
- Work closely with other parts of the FT Specialist marketing team and the wider FT where appropriate to ensure collaborations are carried out to drive quality reach.
- Stay up to date with sector and industry trends (for example, changes in digital marketing) and ensure that current marketing strategies are in line with these.
- Conduct post-campaign analysis and reporting which identify key findings and metrics to inform recommendations for tests and improvements eg. conversion rates, cost per lead, ROI.
- Ensure all campaigns are fully compliant with the latest laws and regulations (GDPR), and are in line with FT policies.

**Required Skills / Experience**
- Experience in supporting the planning, implementation and analysis of print and digital marketing campaigns
- Can demonstrate practical focus on campaign reporting and analysis
- Ability to liaise with and gain buy-in from various stakeholders
- Meticulous eye for detail
- Excellent creative judgement and copy-writing skills
- Ability to manage multiple projects, ensuring all deadlines are met
- Self starter with high energy and initiative - ability to manage up, down and across the organisation
- Excellent communication and interpersonal skills
- Demonstrate capability with Google Workspace - docs, sheets and slides

***

**Desirable Skills / Experience**
- Exposure to and knowledge of the media/publishing industry
- Graduate or professional qualification in Marketing or related Business area
- Experience in subscription marketing
- Experience in setting up automated marketing campaigns and using a customer data platform such as Bloomreach, Salesforce, Hubspot and Mailchimp

**What's in it for you? Our Benefits**
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

**Further Information**

LI-SM1

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