Paid Performance Executive
5 months ago
Hybrid
Agency:
Havas Media Group
Job Description Summary:
THE ROLE
This is an exciting role working with the largest shipping company in the world. The Paid Performance Executive will primarily support with analysis, campaign implementation, optimisation, delivery and evaluation of clients’ paid search campaigns.
Along with your line manager, you will be jointly responsible for the effective running of and performance of campaigns. This role is pivotal in providing the insight and data needed to drive performance improvements for our clients.
Job Description:
Job Title: Paid Performance Executive
Reporting into: Paid Performance Manager
Location: HKX Building, 3 Pancras Square, Kings Cross, N1C 4AG
ABOUT HAVAS MEDIA
At Havas Media, we are passionate about helping our clients create Meaningful Brands by reimagining valuable experiences. Our smart thinking around enhancing consumer experiences means we deliver more measurable, meaningful moments between brands and people. We call this Mx (Meaningful Media Experiences); thinking about how we
_connect_ consumers to the right
_content_ in the right
_context_.
We are based in London’s King’s Cross - one of 24 agencies which make up the Havas Village. As others attempt - and struggle - to integrate and simplify their offer, we continue to pioneer the UK’s only truly integrated model within our King’s Cross Village.
BENEFITS OF WORKING AT HAVAS MEDIA
We are building a positive and collaborative environment where we can support people, not just in day-to-day tasks but also in other areas. Our Wellbeing Lounge offers a health & wellbeing programme with everything from ‘lunch and learn’ sessions with a nutritionist, art therapy workshops, personal development one to one coaching sessions, HIIT classes, meditation, and yoga classes.
The role also comes with a host of benefits including private healthcare, subsidised onsite café, a generous annual leave policy, flexible working, mental health days each quarter, shared parental leave, your birthday off, early finish Friday, and extra time off over the Christmas period.
ABOUT HAVAS PERFORMANCE
Havas Performance is a results-driven marketing team sitting within the Biddable department in Havas Media. Whether we’re talking PPC, YouTube, Performance Display, SEO, or affiliate marketing, we want to help our clients drive innovation and profitable growth with a truly integrated offering.
- 600+ team in 41 markets globally
- 50+ team in the UK
- Servicing Havas Group and direct blue-chip clients
KEY RESPONSIBILITIES
- Setting-up and managing campaigns across various search engines (including Google & Bing), with a clear understanding of best practice approach.
- Ad copy creation, development, testing, optimisation, automation and personalisation.
- Improving quality score through keyword, copy and landing page relevance optimisation.
- Managing daily spend through manual, automated and machine learning led bid optimisation, in line with targets and monthly budgets.
- Using search and bid management tools to manage and optimise campaigns.
- Implementing tracking requirements across paid performance campaigns.
- Supporting in the development forecasting and testing plans for clients.
- Putting forward innovative test ideas to drive performance improvements, including new partners, technologies or solutions.
- Monitoring and analysing paid performance campaigns to deliver rich insight to clients and drive optimisation decisions.
- Responsible for client reporting on a weekly, monthly and quarterly basis.
- In time and following training, attending client calls/meetings to discuss performance.
- Monitoring and analysing competitor activity through competitor monitoring technology and partner communication to provide rich insights and trends to clients.
- If necessary, be comfortable reporting any potential issues or concerns with management, if you believe escalation may be required.
- Keeping up to date with the latest changes in the paid landscape to ensure your knowledge is always relevant and cutting edge.
- On-going development of your industry knowledge.
EXPERIENCE REQUIRED
- Proficiency in MS PowerPoint, Word, and Excel.
- Previous experience in performance media desirable but not essential.
- Interest in, and understanding of, digital media.
- Good numeracy skills with strong knowledge/ experience of MS Excel.
- Excellent time-management skills and the ability to prioritise workload.
- Ability to work under pressure.
- Fastidious attention to detail.
- A strong written and verbal communicator with gravitas and confidence.
- A high energy, positive, can-do person who is always looking for ways to improve what we do.
- Someone who can make things happen and likes to be accountable.
- A hunger to learn.
LI-NK1
Skills:
Contract Type:
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero toler
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