Digital Product Copywriter

2 weeks ago

Guildford, United Kingdom Andertons Music Company Full time

We’re looking to hire an experienced Digital Product Copywriter who can translate their faultless knowledge about guitars, into exciting, enthusiastic and succinct descriptions for the Andertons website, as well as managing the catalogue, promotions and other pages of our online store.

You’ll be working in our fast-paced web team (based in Guildford) administering products, special offers, promotions and pages on the Andertons website. You’ll benefit from being in a talented and innovative team within a family-run business with almost 60 years of heritage selling musical instruments and gear.

**You will be**
- A copywriter who lives and breathes guitar gear - a proper gear nerd if you will
- Have some degree of knowledge of musical gear in all other categories of the business - Keyboards, Drums, PA, Recording
- A confident writer with a flair for writing effective, succinct marketing copy
- Eager to learn about marketing within a thriving e-commerce business
- A team player with a sense of humour and can-do attitude
- Passionate about digital marketing

**You’ll be responsible for**
- Writing about the hot-off-the-press new releases in the music instrument world
- Summarising products in your own words and using your creative writing skills to sell the benefits of products
- Managing promotions using our ecommerce merchandising tools & working with our marketing teams for key launches & deals
- Creating long-form copy for content marketing to support the organic search growth of the website including guides and blogs.
- Providing support to sales teams with real-time website administration
- Communicating with suppliers and internal stakeholders about new launches and current promotions
- Maintaining and updating our website day-to-day

**You will need these key skills**
- Excellent knowledge of music equipment including knowledge of the construction and features of those products
- Ability to understand, describe and sell any piece of gear we sell having read the manufacturer’s description of it
- Ability to get complex data entry right first time and at pace
- Ability to work quickly whilst maintaining excellent standards
- Excellent time management and the ability to prioritise
- Attention to detail including good spelling and consistent formatting
- An excellent work ethic

**Bonus Skills**
- A base understanding of various social media platforms & content management systems.
- Strong initiative
- Experience working with HTML
- A keen eye for visual on-site merchandising
- An understand of digital marketing
- Degree level qualification
- An unquenchable thirst for knowledge about the music industry and musical equipment
- Experience in an e-commerce environment
- 3+ years experience working in digital marketing/copywriting

**Extra Information**:

- Contract Type: Full Time
- Working Hours: 37.5 Hours Monday to Friday - Hybrid working - 3 days in office.
- Salary: Competitive (Subject to experience)
- Job Location: Andertons Digital Office, Guildford
- Closing Date: 29th May 2023

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