Senior Manager. Digital

2 weeks ago

London, United Kingdom The Music Market Arts and Media Ltd Full time

Our client, a legendary classical/crossover record label, is seeking a **Senior Manager. Digital & Audience Strategy** to foster fandom for the company’s artists.
**Key responsibilities will include**:

- Engaging with new technologies, consumer trends, innovations, platforms, and online communities to garner fanbases for the roster.
- Establishing strategies for campaigns to engage fans prior to releases.
- Communicating back to the organisation the insights, learnings, and developments around audience and community growth.
- Encouraging the wider digital and marketing teams to seek new opportunities for fanbase augmentation.
- Engaging social media agencies for artist campaigns.
- Acting on insights and interpreting reports, analysing results and feedback.
- Using understanding of YouTube, TikTok, Meta, Snapchat, Discord, and Twitch platforms.
- Developing eCRM/SMS/WhatsApp best practices.
- Formulating digital plans and community strategies for each artist.
- Overseeing the Influencer strategy.
- Educating artists on best practices and their social positioning.
- Deploying consumer research and consumer behaviour in tactics and the identification of new opportunities.
- Managing relationships with Meta/Instagram, Twitter, Google/YouTube, Snapchat, TikTok, Triller and other key platform partners.
- Proactively integrating new digital deals with promotional planning.
- Commissioning bespoke content and tools for third party placement.
- Negotiating added media value around exclusive content.

**Requirements**:

- Genuine interest in data and the digital landscape.
- Authentic passion for music.
- Proven track record with delivering multiple fan and partner activations.
- Demonstrable experience building and managing databases.
- Basic HTML coding skills.
- Knowledge of website and asset hosting.
- Knowledge of Photoshop, Dreamweaver, or similar graphics software.
- Experience with WordPress CMS.
- Experience in responsive cross-browser and device web design.
- Good knowledge of data segmentation and Google Analytics.
- Able to self-motivate and organise workload priorities.
- Excellent verbal and written communication skills.
- Able to deal with people at all levels of the organisation.
- Strong relationships with key platforms such as Twitter, Google, Meta, and Snapchat is desirable.
- The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace._

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