Strategic Marketing Manager

5 days ago

Birkenhead, United Kingdom HM Land Registry Full time

Here at **HM Land Registry,** we have an exciting opportunity availablefor a **Strategic Marketing Manager.**You will join us on flexible working, full-time, job share or part time basis and in return,you will receive a competitive salary of **£38,552 per annum.**

We have a fantastic opportunity for 3 experienced marketing professionals to join our Customer Division.

You will help focus the organisation on its customers, using strong customer propositions to prioritise service experience improvement, leading to enhancements in time-to-value for both customers and HM Land Registry (HMLR) through accelerating adoptionof segmented propositions and services to customers.

You will be involved in developing B2B value propositions, including message testing, new service launch and lifecycle management.

You will bring strategic marketing; proposition and portfolio management expertise to the organisation embedding an understanding of customer behaviour, business dynamics and marketing best practice.

**Key responsibilities for theStrategic Marketing Manager**:
You will play a key role in marketing planning, working with various stakeholders to drive the creation and execution of the strategic marketing plan to meet business targets, providing management updates and horizon scanning to identify external trendsin service delivery, customer expectations and communication and their impact on customer audiences. You will provide advocacy for customer focus and embrace continuous improvement to identify enhancements to the marketing strategy.

You will understand the full marketing mix to support the planning, management and delivery of B2B customer campaigns and Go to Market plans for a range of business priorities, working with relevant colleagues to oversee multi-channel campaign design, andmonitor and report results.

You will help identify and enable opportunities for targeted, segment based activity, and develop and deepen excellent working relationships with internal and external specialist teams across communications, product, legal, policy, operations, account managementand customer insight.

**What we’re looking for in ourStrategic Marketing Manager**:
To be successful in this role, you will have experience in a similar role in a similar sized complex and culturally changing organisation.

You will have demonstrable experience in developing B2B value propositions. You will be adept at capturing customer insights and communicating key findings and have an appreciation of the technical aspects of product / service development, with proficiencyin portfolio management and architecture.

You will be experienced in all aspects of campaign execution, with a key focus on designing integrated marketing campaigns collaboratively using the full marketing mix including digital channels with proven results.

You will be an advocate for the customer at all times with excellent inter-personal skills and the ability to influence and build relationships with colleagues across the organisation (including at senior level) to take the customer into account. You willshow experience of working in cross-functional teams to achieve results.

You will have proven experience of working at pace, and the ability to innovate and introduce new processes within a team.

**Benefits of becoming ourStrategic Marketing Manager**:
We offer very competitive terms, conditions, and benefits. We provide excellent opportunities for career progression, training, and development. You will have access to Civil Service pension and benefits arrangements and generous leave allowances, as wellas flexible/remote working - exactly what you would expect from a progressive employer.

It is a great place to work, where difference is celebrated and we’re committed to fairness and equality for all, so you feel valued for who you are and what you do. Diversity fuels our innovation. Our shared values help us work together, to benefit thecommunities we serve. Our employee diversity networks support our culture of inclusion and contribute to our diversity action plan.

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