Digital Marketing Assistant

7 months ago

Alnwick, United Kingdom The Alnwick Garden Full time

**We are currently recruiting for a Digital Marketing Assistant to work for The Alnwick Garden and Lilidorei.**

Based in the marketing and events department, you will be working directly with the Digital Marketing Manager and alongside the wider team providing digital and marketing support across both sites.

**Experience working in a marketing department is not essential** - we always look for personal qualities when recruiting, so are looking for someone who will fit in the team, be creative and enthusiastic and bring ideas and suggestions to the table.

**Role purpose**:
To assist Digital Marketing Manager and general team to plan and manage social media marketing for The Alnwick Garden and Lilidorei including the venue as a tourist attraction, the charity, F&B, retail and events.

**Duties and Responsibilities**:
To assist the Digital Marketing Manager working across both The Alnwick Garden and Lilidorei brands. Your duties will include:

- Assist Digital Marketing Manager with content creation and posting for The Alnwick Garden and Lilidorei’s social media accounts
- Working alongside the Digital Marketing Manager to design and implement the social media marketing plans
- Assist with analysing social media statistics to improve marketing strategy and analysing web traffic using Google Analytics
- Assist Digital Marketing Manager with various tasks including updating website content, assisting with mailshots and day to day admin
- Collaborating with the Marketing team on ad-hoc commercial events
- Support the charity team to deliver any planned fundraising and charitable campaigns
- Support colleagues across the organisation with general queries, including Visitor Services teams and all related incoming correspondence
- Consistently use and maintain the marketing archive and image folders
- Attend regular staff and team meetings as required
- Maintain a departmental CRM system
- Press monitoring
- Collaborating with the Marketing team on ad-hoc commercial events
- Any other ad-hoc duties as directed by the Digital Marketing Manager

**Person Specification**:
The successful applicant will have
- A solid interest in social media trends
- Excellent interpersonal skills
- Ability to pro-actively manage relationships with, and communicate to, internal and external customers, partners and key stakeholders
- Understand, and successfully deliver good internal and external customer service
- Enthusiastic team player, operating at all levels of the organisation
- Creative thinking, and ability to problem solve
- Excellent personal presentation
- Knowledge of creative programs such as Adobe suite (desirable)
- Driving licence (desirable)
- The role holder is required to have a flexible approach to work and may be required to undertake some evening and weekend working
- Excellent verbal, written and communications skills with strong attention to detail and proof-reading skills, whilst keeping a creative flair
- Ability to work in a values driven organisation

**CV’s are good, cover letters are lovely but we would much rather see what you can do. As such, we have a task for you**

**Your Mission..**

Pick a product, person or place.

What do you like about it / them / there?

What would make you buy it / befriend them / go there?

Choose one and get marketing

**Subject of campaign** _eg Air Jordan ’24 Launch_

**Medium(s) used** _eg Social media, posters, cinema advert_

**Purpose of campaign** _eg launch of new range_

**Audience **_eg men, aged 15-29_

And then please produce one or more mock-ups of your campaign. You can show us how your Instagram post would look, make a TikTok, mock up a poster campaign or record us a radio advert - the world is your oyster

***:
***DEADLINE FOR APPLICATIONS - 19TH APRIL**:

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