Head of Marketing

4 weeks ago

Brighton, United Kingdom Black Rock Support Office Full time

**Head of Marketing**

We are currently recruiting for a Head of Marketing to join our growing Support Office team.

This is initially for a fixed 12 month contract.

You will be responsible for leading the marketing department in developing and maintaining marketing strategies to create value and increase the profitability of Black Rock Restaurants.

Our obsession with going above and beyond is inspired by the Persian concept of “Nooshe jân”. Used in a similar way to “bon appetit”, it also has a deeper meaning that translates more like “may it nourish your soul”. Because the experience we want to create goes way beyond a nice meal. We talk about our drinks, service, and atmosphere because we know they’re as important to customers as our food.

Every detail, from the quality of the ingredients, to the lighting, acoustics, and the pacing of the meal, feeds the feeling of well-being our customers leave with.

Founded by acclaimed Brighton-based restaurateur Razak Helalat, the Black Rock Restaurants Group comprises Brighton’s The Salt Room, The Coal Shed in London and Brighton, Burnt Orange and most recently, Tutto.

Experience/Skills
- Proven working experience in hospitality marketing, 3 + year’s experience
- Driving consumer/customer propositions through all digital channels.
- Developing and executing consumer/customer focused marketing communications plans.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage and drive sales.
- Solid knowledge of website analytics tools (e.g. Google Analytics, Google Search Console, Meta business suite analytics)
- Experience planning and managing photo/video shoots and creating content for social channels.
- Good knowledge in Adobe Indesign, Wordpress, Sevenrooms & Social Media.
- Organised, methodical, have the ability to multitask and meet tight deadlines.
- Have excellent communication skills, both written and orally.
- Able to demonstrate clear strategic thinking, yet remain hands on.
- Work in an entrepreneurial set up that has high growth ambitions.
- Team player who is flexible and cross-functional in a small and dynamic group.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in online marketing and measurement.

**Responsibilities**:

- Deliver and continue to develop the marketing strategy, and all campaigns for the year, for each of our five venues across Brighton and London.
- Get to know each venue’s clientele, to best capture their needs.
- Work within the set marketing budget and allocation - identify trends and insights, and optimise spend and performance based on the insights.
- Plan and execute all paid ad campaigns including Google search, Google display, and social media ads, regularly updating visuals and ads depending on active marketing campaigns.
- Manage the updating of website news articles, images, and restaurant menus -maintaining best practices for SEO and user optimisation.
- Oversee design of all print and digital marketing collateral.
- Communicate upcoming marketing campaigns with PR partners - seeking out paid/non-paid advertising opportunities. Oversee regular influencer visits to restaurant.
- Collaborate with external photographers/videographers to plan regular shoots for third party sites, social media, and our website.
- Create content, build followers, and maintain our social media presence - Instagram, Facebook, Twitter and TikTok, sustaining the growth of engagement and followers.
- Manage all third-party listings including OpenTable, Design My Night, Timeout, TripAdvisor, Square Meal, Restaurants Brighton, Google etc.
- Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
- Local market outreach - Create and Implement an extensive and effective local marketing outreach programme.
- Sponsorships and Partnerships - Create and implement an extensive sponsorship, collaboration & partnerships programme.
- Events - Create and implement an extensive calendar of events.
- Ensure the brand identity is maintained across all channels.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs), sales outcomes and company profit.
- Get creative to push the brand forward and not just turn to media spend or traditional approaches.

INDHEADOFFICE

  • Head of Marketing

    7 days ago

    Brighton, Brighton and Hove, United Kingdom Intelligent People Ltd Full time

    Head of Marketing / SaaS Marketing Leader / B2B Head of Growth needed by an award winning B2B software startup company. Their brand is already highly respected throughout their industry and have already seen revenue grow over 50% in the last year.As part of the senior leadership team, you will manage a team of passionate and talented marketers while being...

  • Head of Marketing

    1 week ago

    Brighton, Brighton and Hove, United Kingdom Marvel FMCG - Certified B Corporation® Full time

    Do you want to become part of something truly unique in the world of spirits?Find out more about this role by reading the information below, then apply to be considered.We are recruiting a Head of Marketing for a spirits brand that is bold, rebellious and disruptive.Why this role?is a drinks brand that is bringing a new tradition to the industry, we are...

  • Head of Marketing

    1 week ago

    Brighton, Brighton and Hove, United Kingdom Marvel FMCG - Certified B Corporation® Full time

    Do you want to become part of something truly unique in the world of spirits?We are recruiting a Head of Marketing for a spirits brand that is bold, rebellious and disruptive.Why this role?is a drinks brand that is bringing a new tradition to the industry, we are looking for a creative marketeer to tell their storya team of free thinkers, you will be able to...

  • Head of Marketing

    1 month ago

    Brighton, United Kingdom Marvel FMCG - Certified B Corporation® Full time

    Do you want to become part of something truly unique in the world of spirits?Find out more about this role by reading the information below, then apply to be considered.We are recruiting a Head of Marketing for a spirits brand that is bold, rebellious and disruptive.Why this role?is a drinks brand that is bringing a new tradition to the industry, we are...

  • Head of Marketing

    3 weeks ago

    Brighton, United Kingdom Marvel FMCG - Certified B Corporation® Full time

    Do you want to become part of something truly unique in the world of spirits? We are recruiting a Head of Marketing for a spirits brand that is bold, rebellious and disruptive. Why this role? is a drinks brand that is bringing a new tradition to the industry, we are looking for a creative marketeer to tell their story a team of free thinkers, you will...

  • Head of Marketing

    3 weeks ago

    Brighton, United Kingdom Marvel FMCG - Certified B Corporation® Full time

    Do you want to become part of something truly unique in the world of spirits?Find out more about this role by reading the information below, then apply to be considered.We are recruiting a Head of Marketing for a spirits brand that is bold, rebellious and disruptive.Why this role?is a drinks brand that is bringing a new tradition to the industry, we are...

  • Head of Marketing

    3 weeks ago

    Brighton, United Kingdom Marvelfmcg Full time

    Do you want to become part of something truly unique in the world of spirits? We are recruiting a Head of Marketing for a spirits brand that is bold, rebellious and disruptive. Why this role? is a drinks brand that is bringing a new tradition to the industry, we are looking for a creative marketeer to tell their story a team of free thinkers, you...

  • Head of Marketing

    7 days ago

    Brighton, Brighton and Hove, United Kingdom Marvel FMCG - Certified B Corporation® Full time

    Do you want to become part of something truly unique in the world of spirits?Find out more about this role by reading the information below, then apply to be considered.We are recruiting a Head of Marketing for a spirits brand that is bold, rebellious and disruptive.Why this role?is a drinks brand that is bringing a new tradition to the industry, we are...

  • Head of Marketing

    7 days ago

    Brighton, Brighton and Hove, United Kingdom Marvel FMCG - Certified B Corporation® Full time

    Do you want to become part of something truly unique in the world of spirits? We are recruiting a Head of Marketing for a spirits brand that is bold, rebellious and disruptive. Why this role? is a drinks brand that is bringing a new tradition to the industry, we are looking for a creative marketeer to tell their story a team of free thinkers, you will be...

  • Head of Marketing

    3 weeks ago

    Brighton, United Kingdom Marvel FMCG - Certified B Corporation® Full time

    Do you want to become part of something truly unique in the world of spirits?We are recruiting a Head of Marketing for a spirits brand that is bold, rebellious and disruptive.Why this role?is a drinks brand that is bringing a new tradition to the industry, we are looking for a creative marketeer to tell their storya team of free thinkers, you will be able to...

  • Head of Marketing

    1 month ago

    Brighton, United Kingdom Marvel FMCG - Certified B Corporation® Full time

    Do you want to become part of something truly unique in the world of spirits?We are recruiting a Head of Marketing for a spirits brand that is bold, rebellious and disruptive.Why this role?is a drinks brand that is bringing a new tradition to the industry, we are looking for a creative marketeer to tell their storya team of free thinkers, you will be able to...

  • Head of Marketing

    7 days ago

    Brighton, Brighton and Hove, United Kingdom Marvelfmcg Full time

    Join our team and be part of an exciting journey in the world of spirits with a unique and groundbreaking brand. Take on the role of Head of Marketing and lead the way in our bold, rebellious, and disruptive spirits company.About the Role:Be the storyteller for a brand that is revolutionizing the industry.Work with a team of innovative individuals to shape...

  • Head of Marketing

    3 weeks ago

    Brighton, United Kingdom Signature Career Management Full time

    Signature Career Management have partnered with an innovative, forward thinking SME that has a mission to build a disruptive spirits brand. They have unique foundations within the brand to drive their go to market strategy. This brand is a marketers dream, loads of creative opportunity and in this role you will drive significant business impact. This is an...

  • Head of Marketing

    1 month ago

    Brighton, United Kingdom Signature Career Management Full time

    Signature Career Management have partnered with an innovative, forward thinking SME that has a mission to build a disruptive spirits brand. They have unique foundations within the brand to drive their go to market strategy. This brand is a marketers dream, loads of creative opportunity and in this role you will drive significant business impact. This is an...

  • Head of Marketing

    3 weeks ago

    Brighton, United Kingdom Signature Career Management Full time

    Signature Career Management have partnered with an innovative, forward thinking SME that has a mission to build a disruptive spirits brand. They have unique foundations within the brand to drive their go to market strategy. This brand is a marketers dream, loads of creative opportunity and in this role you will drive significant business impact. This is an...

  • Head of Marketing

    4 weeks ago

    Brighton, United Kingdom Signature Career Management Full time

    Signature Career Management have partnered with an innovative, forward thinking SME that has a mission to build a disruptive spirits brand. They have unique foundations within the brand to drive their go to market strategy. This brand is a marketers dream, loads of creative opportunity and in this role you will drive significant business impact. This is an...

  • Senior Marketing Business Partner

    1 week ago

    Brighton, United Kingdom University of Sussex Full time

    Are you seeking to further your career in Marketing and communications in higher education? As part of the Marketing team you will play a key role in helping maintain Sussex’s reputation as a world-class, innovative institution striving for a better world. The University of Sussex is seeking a Senior Marketing Business Partner to provide leadership and...

  • Head of Performance Marketing

    6 days ago

    Brighton, United Kingdom Talent Hub Full time

    Head of Performance MarketingBrighton, Sussex / Hybrid Salary up to circa £70,000Talent Hub is working in partnership with a successful international company in the eCommerce sector. Continued success and growth have led them to grow their internal Paid Media team. They are looking for a skilled and experienced Senior Paid Media Manager / Head of...

  • Head of Performance Marketing

    6 days ago

    Brighton, United Kingdom Talent Hub Full time

    Head of Performance MarketingBrighton, Sussex / Hybrid Salary up to circa £70,000Talent Hub is working in partnership with a successful international company in the eCommerce sector. Continued success and growth have led them to grow their internal Paid Media team. They are looking for a skilled and experienced Senior Paid Media Manager / Head of...

  • Head of Marketing

    2 weeks ago

    Brighton, United Kingdom Viande Group Ltd Full time

    Viande Group consists of two leading independent meat wholesale companies in the Southeast of the UK, RP Meats and Blakes Meats. Both companies have been trading for more than 40 years and have a reputation for exceptional customer service as well as consistently excellent products. **Head of Marketing** **Position Overview** **Key Responsibilities** -...