Digital Marketing Manager

6 days ago


Solihull, United Kingdom Proftech Talent Ltd Full time

**Digital Marketing Manager**

We are recruiting for a Digital Marketing Manager for our Solihull based automotive client on a permanent basis. Your role will involve all national marketing, advertising, and aftersales activities. If you are a creative and ambitious digital communicationsprofessional, you will be given an amazing opportunity to develop you career with a variety of automotive brands.

**As a Digital Marketing Manager, you will need to have/be**:

- Strong, demonstrable digital marketing and communications experience.
- Knowledge of fundamental digital business issues; passion for new digital trends and generally switched on to all things to do with the digital marketing industry.
- To have a creative flair to demonstrate new ideas that support our goals and objectives
- Experience of working with external agencies and CMS
- Ideally with Automotive and/or retail experience
- Understands how to approach business objectives to reach goals accordingly.
- Have a comprehensive knowledge and understanding of how-to set-up and use online tracking analytics to monitor, evaluate and gain the best outcome for all marketing activities.
- Ability to present and communicate at a senior level.
- Excellent time and project management skills.
- Educated to degree or similar level - preferred in marketing and or communications.
- Consistency, accuracy, and quality through all work - internal and external.
- A strategic thinker who can advise both management and agencies.
- Be able to quickly respond to tactical requirements, when appropriate.

**Details**:

- Salary: £35, 000 - £40, 000
- Working Hours: Full Time, Monday - Friday 9.00am - 5.30pm
- Location: Solihull
- Duration: Permanent

**Role of Digital Marketing Manager**:

- To meet targets in respect of ROI, profitability, quality of work, and leads generated.
- To help drive growth in user engagement, leads and sales supporting both national and dealer online platforms/tools. Linking in well with CRM is essential.
- To work closely with the Head of Marketing and the digital agency team. You will ensure you get the best out agencies and strive to develop the best possible solutions according to the business objectives set.
- Management for all the brand social channels, Facebook, Twitter, Instagram, YouTube and LinkedIn
- To work independently and proactively to constantly look at ways to improve digital assets.
- Report to Head of Marketing and regular evaluation reports of websites using tracking tools etc. to ensure best results of all ongoing marketing and communication campaigns.
- Efficiently brief, negotiate and work with agencies (inc. digital media)
- Oversee projects through from inception to completion.
- Understand and have a know-how of the technical aspects of delivering digital projects and the ability to brief and converse with developers and programmers when necessary.
- With the Head of Marketing, develop a low-cost platform that all relevant material can be uploaded to, and ensure that it is used by all dealers effectively

**Benefits of working as a Digital Marketing Manager**:

- 25 days holiday + Bank Holidays
- Secure and free parking
- Onsite Gym
- Subsidised canteen
- BUPA cover
- Generous Pension



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